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20210224174844mgt201 2nd 202assignment 1

20210224174844mgt201 2nd 202assignment 1

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Department of Business Administration

College of Administrative and Financial Sciences

Assignment 1

Due Date: 6/3/2021@ 23:59

Course Name: Marketing Management

and Human Resource

Student’s Name:

Course Code: MGT201

Student’s ID Number:

Semester: II

CRN:

Academic Year: 1441/1442 H

For Instructor’s Use only

Instructor’s Name:

Students’ Grade: Marks Obtained10/Out

Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

• Assignments submitted through email will not be accepted.

• Students are advised to make their work clear and well presented, marks may be reduced for poor

presentation. This includes filling your information on the cover page.

• Students must mention question number clearly in their answer.

• Late submission will NOT be accepted.

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• Avoid plagiarism, the work should be in your own words, copying from students or other resources

without proper referencing will result in ZERO marks. No exceptions.

• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures

containing text will be accepted and will be considered plagiarism).

• Submissions without this cover page will NOT be accepted.

ASSIGNMENT-1

Weightage: 5 Marks

Learning Outcomes:

➢ Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the

context of organizations goals and strategies. (Lo 1.1)

➢ Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6).

Case Study

Read the Chapter Case Study “The coffee Wars” from Chapter 2 “Global Marketing” Page: - 55 given

in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer

the following Questions:

Assignment Question(s):

1. Perform a SWOT analysis for Starbucks and Dunkin Donuts. (2 Marks) (Minimum 200 Words)

2. Which Growth strategies have been pursued by Starbucks and Dunkin Donuts in the past and which

strategies do you believe will be most successful for the two firms in the future? Why? (1.5 Marks)

(Minimum 150 Words)

3. Which marketing metrics would be most helpful for an executive in charge of developing new products

for a coffee Chain? (1.5 Marks) (Minimum 150 Words)

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Department of Business Administration College of Administrative and Financial Sciences Assignment 1 Due Date: 6/3/2021@ 23:59 Course Name: Marketing Management and Human Resource Student’s Name: Course Code: MGT201 Student’s ID Number: Semester: CRN: II Academic Year: 1441/1442 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained10/Out Level of Marks: High/Middle/Low of Instructions – PLEASE READ THEM CAREFULLY The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be a ...
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