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Instructions and deadline

Instructions and deadline

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Instructions and Deadline

• Review the section on the syllabus about responsible scholarship. Do

not use any online or outside resources for any reason—course

materials only. Do not consult with anyone else. The work you turn in

must be 100% yours and yours alone. Instructors will not be available to

answer substantive questions about course material during the exam

period.

• The exam is worth 30% of your course grade.

This deadline is firm: no late exams will be accepted or accredited.

Make-up exams will be given only in cases of legitimate, properly

documented medical emergencies—no exceptions. Do not wait until

the last minute to upload.

• There are two pages and two parts to this exam, each with its own set

of instructions.

Part 1: Essay Questions (worth 30 points each)

• For this part of the exam, choose two (2) sets of essay questions below.

• Provide plenty of detail, answer every question as thoroughly as

possible, and make sure to refer frequently and explicitly to course

readings, lectures, and screenings. Engagement with the readings is

particularly important.

• This is an exam, not a paper, so there is no need to articulate a thesis

or worry about adhering to an introduction-bodyconclusion structure.

Nor is there reason to repeat the questions in your answers. On the

other hand, do not produce a disorganized mess. The various questions

relate to each other, and this should be clear in how your organize your

answers.

• If you feel you must use direct quotations, use them sparingly—no

more than two or three per essay. Keep quotes short and pointed, and

include a citation. To demonstrate your knowledge of the material, it is

much better to describe with paraphrase and to explain and analyze in

your own words.

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• Each essay should be 700–900 words in length.

1.) What is medium theory? How does Marshall McLuhan, in

The

Medium Is the Massage

, think about the relationship between media,

history, and the malleability of human sensory apparatus (i.e., the

senses)? How do you understand the relationship between the book’s

form (i.e., its layout and design, by Quentin Fiore) and its content (i.e.,

McLuhan’s theory of media)? What does Harold Innis mean by the

“bias of communication”? Choose

either

Elizabeth Eisenstein’s “The

Emergence of Print Culture in the West”

Nicholas Carr’s “Is

Google Making Us Stupid?” and explain how the article illustrates,

extends, or challenges medium theory’s central tenets. Do the same

for the

Black Mirror

episode “The Entire History of You.”

2.) What is media concentration? What is media conglomeration?

According to Robert McChesney (“How Can the Political Economy of

Communication Help Us”), Henry Giroux (“The Crisis of Public Values

in the Age of the New Media”), and the film

Shadows of Liberty

, how

does media concentration undermine the quality and narrow the range

of ideas, information, and opinions available to the American people?

How does media commercialism—and neoliberalism or market

fundamentalism more generally—work to degrade public values and

diminish the public sphere? What are the consequences for democracy,

or what Giroux calls “a democratic formative culture”? Does

McChesney believe that the corporately controlled U.S. media system

does a good job of “giving the people what they want”? Why or why

not?

3.) Drawing on Stuart Ewen (“Mobilizing the Instincts” and

“Consumption and Social Change”), Liz Franczak (“The

Century of Spin”), and the film

The Century of the Self

, discuss the

relationship between the “needs” of industrial capitalism,

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Instructions and Deadline • Review the section on the syllabus about responsible scholarship. Do not use any online or outside resources for any reason—course materials only. Do not consult with anyone else. The work you turn in must be 100% yours and yours alone. Instructors will not be available to answer substantive questions about course material during the exam period. • The exam is worth 30% of your course grade. This deadline is firm: no late exams will be accepted or accredited. Make-up exams will be given only in cases of legitimate, properly documented medical emergencies—no exceptions. Do not wait until the last minute to upload. • There are two pages and two parts to this exam, each with its own set of instructions. Part 1: Essay Questions (worth 30 points each) • For this part of the exam, choose two (2) sets of essay questions below. • Provide plenty of detail ...
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