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Assignment 2 Using Financial Ratios to Assess Organizational Performance

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Communicaon Strategy – GetWell Drugs Page 1 of 7
Assignment 3 The Pharmaceutical Industry and Health Professional Services Due Week 8 and worth 150 points
Imagine you are the head administrator at Well Being Hospital, a hypothetical local health care facility. Your task is to
communicate with Get Well Drugs, a major U.S. pharmaceutical manufacturer, in order to determine if the drugs
supplied by this manufacturer are within benchmark standards set forth by the United States Food and Drug
Administration (FDA) and are thus suitable for use at your hospital. Specifically, you have to report your findings to
the health care professionals who use these medications.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write a three to four (3-4) page paper in which you:
1.Recommend a strategy for communication with Get Well Drugs in order to determine if the drugs supplied by this
manufacturer are within benchmark standards set forth by the FDA. 2.Outline a plan for asking questions directed
toward Get Well Drugs about any FDA regulations which may be applicable to your local hospital. 3.Outline a plan for
communicating these findings to a local consortium of nurses and physicians at your hospital. This plan must include,
at a minimum, the cost of the drugs, as well as the types of drugs for use in mental, behavioral, and general services.
4.Conclude your findings, in which you suggest the pros and cons of using Get Well Drugs. 5.Use at least four (4)
quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic
resources. Your assignment must follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and
references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course
title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
•Explain the major components of the U.S. health care system, their functions, and the relationships among these
components. •Use technology and information resources to research issues in health services organization. •Write
clearly and concisely about health services organization using proper writing mechanics.
Communication Strategy – GetWell Drugs
Any strategy change and implementation requires communicating the framework and roadmap
for the future. Also, it is imperative to let the stakeholders to know about the challenges, effects
and outcomes of the strategic change. Following details show the ways to implement the
dissemination of project outcomes.

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Communicaon Strategy – GetWell Drugs Page 2 of 7
Strategy for disseminating significance of the proposed solution to the various stakeholders
1. Workshops: One way is to make sure those physicians and other healthcare professionals
realize the effectiveness of the drugs and other products from GetWell Drugs. This can be done
by making sure that the work on real cases and patients in actual settings. The experts will
arrange a field study that will enable the healthcare professionals to understand the effectiveness.
(Harmsworth and Turpin, 2000).
2. Conferences: Second way to incorporate the strategy of drugs and other products from GetWell
Drugs is to conduct weekly seminars and meetings by health care experts and taking care of the
views of the nurses also. They should be made to realize that drugs and other products from
GetWell Drugs can dramatically change patient care outcomes and potentially eliminate the costs
incurred by hospitals (Harmsworth and Turpin, 2000).
3. Results driven reports: Finally, the healthcare professionals should be made to go through the
reports that show that drugs and other products from GetWell Drugs. (Harmsworth and Turpin,
2000).
Strategy for disseminating significance of project outcomes to all the stakeholders
1. Presentations: The stakeholders like physicians, patients and other healthcare professionals will
be communicated by presentations having the strategic framework, challenges of implementation
and proposed outcomes after the implementation of drugs and other products from GetWell
Drugs. It should also have the quantitative and qualitative aspects related to it (Harmsworth and
Turpin, 2000).
2. Seminars: The stakeholders mentioned above can be provided an interactive platform to
participate and know about the various aspects of the drugs and other products from GetWell
Drugs. (Harmsworth and Turpin, 2000).

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Communicaon Strategy – GetWell Drugs Page 3 of 7
3. Patient’s reviews and opinions: The healthcare facility that implemented the procedure of drugs
and other products from GetWell Drugs should post the reviews and opinions of the patients
benefitted by these methods and then channelize these reviews to make the physicians and nurses
know about the effectiveness of the method.
Questionnaire
PART - 1
Instructions: Kindly mark the most appropriate choice according to you for multiple choices
questions.
NAME: YEARS OF EXPERIENCE:
1. Which is the most popular brand of medicine according to you?
2. Are you aware of the GetWell brand of Drugs?
o Yes o No
3. Which is the major factor affecting you when you prescribe a medicine?
o Cost o Effectiveness
o Availability o Side Effects
4. Please arrange following products of GetWell Drugs in order of preference starting from
least preferred product.
o Prescription Drugs o Diagnostics Equipment
o OTC medicines o Others

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