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March 2021
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Mt450 unit 10 assignment

Mt450 unit 10 assignment

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Running Head: EXPANDING A BUSINESS INTO SERVICES 1

Expanding a Business into Services

Matthew Mattison

MT450

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EXPANDING A BUSINESS INTO SERVICES 2

Expanding a Business into Services

In every business, management and significant stockholders set a primary goal to

make and increase profits. Companies will focus on utilizing different approaches to

provision products to consumers which depend on the demand and need to earn profit. While

on a different end, there are companies that will focus on the different various approaches on

top the provision of typical products to help improve the ability to ern profit. With a company

failing to create a high-level marketing plan for their products could potentially undermine

the ability to meet their goals.

With the new project of the company, they are focusing on the introduction of an at-

home service that would involve a home ambience consultant. This service will allow the

company to maximize its efforts to reach more consumers while allowing the comfort for

them at their homes. With the introduction of this service there is potential of facing

competition of the other companied within this market like other interior design companies.

Interior design and decorations are when a company will improve the quality of living spaces

by added gadgets and other improvements of the space. While completing an interior

decoration job, there will need to be discussions with the homeowners for ways to better

improve the space. The company will need to create a platform for the improvement to help

with the connection to the consumers and target audience. We can establish that one the main

competitors to be considered would have to be Wayfair Home Goods & Décor (Walcott,

2020). Wayfair specializes in the provision of consultancy and helps provide the right goods

that assist with the improvement of the quality of living for the clients.

With the information provided above, the company is going to have to focus on the

provision of the services in comparison to the needs of the clients as well as the industry.

Utilizing strategic marketing, the company will be able to best deliver the underlying services

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Running Head: EXPANDING A BUSINESS INTO SERVICES Expanding a Business into Services Matthew Mattison MT450 1 EXPANDING A BUSINESS INTO SERVICES 2 Expanding a Business into Services In every business, management and significant stockholders set a primary goal to make and increase profits. Companies will focus on utilizing different approaches to provision products to consumers which depend on the demand and need to earn profit. While on a different end, there are companies that will focus on the different various approaches on top the provision of typical products to help improve the ability to ern profit. With a company failing to create a high-level marketing plan for their products could potentially undermine the ability to meet their goals. With the new project of the company, they are focusing on the introduction of an athome service that would involve a home ambience consultant. This service will allow the company to maximize its efforts to reach more consumers while allowing the comfort for them at their homes. With the introduction of this service there is potential of facing competition of the other companied within this market like other interior design companies. In ...
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