Mt450 u3 assignment

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Running Head: MARKETING RESEARCH PLAN 1

Marketing Research Plan

Matthew Mattison

22Dec2020

MT450

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MARKETING RESEARCH PLAN 2

Marketing Research Plan

Problem definition and research objectives

There has been a form of target marketing completed in an area of children between the

ages of 10-15 years old. A great product ASG should look into developing would be a tracksuit.

There would be both a girl and boy line within this age group of 10-15 years old. With ASGs

current strategy they seem to be focusing on only adult aged targets with very minimal focus on

younger generation up to the teenage years. It is a known fact that ASG will find a high level of

market competition from dominant companies such as Nike and Adidas, who focus on sport

clothing and apparel within the same market. It has been identified that younger people will tend

to purchase brands that they had at a younger age that will lead to continued customer loyalty. In

these cases, the product would be introduced by the parents. With this comes the expectation that

they will grow up to continue to purchase ASG. Choosing a product such as the tracksuit will

offer ASG the best way to penetrate the market since the target market is very broad. Both

children who are interested in sports and even ones who are not will be potential buyers for this

product. This would be the best idea for ASG to move into the children’s market.

Research objectives.

• Identifying the target customers and their needs.

• Identifying the marketing strategies that will best reach the target customers.

Determination of the means of obtaining the data

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Running Head: MARKETING RESEARCH PLAN Marketing Research Plan Matthew Mattison 22Dec2020 MT450 1 2 MARKETING RESEARCH PLAN Marketing Research Plan Problem definition and research objectives There has been a form of target marketing completed in an area of children between the ages of 10-15 years old. A great product ASG should look into developing would be a tracksuit. There would be both a girl and boy line within this age group of 10-15 years old. With ASGs current strategy they seem to be focusing on only adult aged targets with very minimal focus on younger generation up to the teenage years. It is a known fact that ASG will find a high level of market competition from dominant companies such as Nike and Adidas, who focus on sport clothing and apparel within the same market. It has been identified that younger people will tend to purchase brands that they had at a younger age that will lead to continued customer loyalty. In these cases, the product would be introduced by the parents. With this comes the expectation that they will grow up to continue to purchase ASG. Choosing a product such as the tracksuit will offer ASG the best way to penetrate the market since the target market is very broad. Both children who are interested in sports and even ones who are not will be potential buyers for this product. This would be the best idea for ASG to move into the children’s market. Research objectives. • Identifying the target customers and their needs. • Ident ...
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