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Assignment 2, General Electric (GE) Porter’s Industry Analysis STRATEGIC MANAGEMENT

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Assignment 3 A New Strategy for Kodak
Eastman Kodak to Form New Wireless Imaging Company
      

        !  
"    !    
"        "# 
   #  $

       % &#
" "       '#  
(# ) *+ "    "
"
,-#++'#
 . "  /  #   
!(0"001
 #  $  "    "

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    ( 2#    3-!
!4
    5.   6# +
(
,  
  #     "  
 +7 8 9  "  
.:         #
 
   .        
 "
;+"-

;. 

;"+#
."
&# 
;

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Assignment 3 A New Strategy for Kodak Eastman?Kodak?to Form New Wireless Imaging Company On 9 January?Eastman?Kodak?announced it will form a wireless technology company called Appairent Technologies Inc. The new company is the result of years of seed funding and technology incubation in?Kodak's research and development labs. It will use?Kodak's patented wireless technologies to develop commercial products for the wireless transmission of video, still images and data. Through Appairent Technologies,?Kodak?will build a major commercial presence in the highly dynamic info imaging industry. Appairent Technologies will be funded by?Kodak?and the Monroe Fund, a private venture capital fund managed by the Trillium Group, which is a Rochester, New York-based venture capital and commercial development company. The amount of the investment has not been disclosed. Ted Wurzburg, an entrepreneur-in-residence at the Trillium Group, will become chief executive at Appairent Technologies; Jim Allen, who formerly worked at?Kodak's Research and Development Department and the Digital & Applied Imaging unit, will join as vice president of research and development. The management team will include Robert Heile, who comes from Verizon's wireless personal area networks group. Appairent Technologies' headquarters will be at the Lennox Tech Enterprise Center, a high-technology?incubator facility in Rochester. Wireless applications are promising opportunities for growth in the document and imaging in ...
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