This assignment consists of two sections:Marketing plan and sales strategy (an MS Word document).Marketing budget (using the Business Plan Financials Excel Template).To successfully complete this assignment, you must attach both documents to the submission area as separate files and then click Submit.RemindersYour company, is a startup you created, it will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year.Be sure to follow the guidelines.Company of Your Choice Guidelines [DOCX].Section 1: Marketing Plan and Sales StrategyIn MS Word, write the 3–5 page marketing plan and sales strategy section of your business plan, in which you:Revise the company’s target market based on the feedback received in the Week 3 discussion thread.Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description.Assess your chosen company’s market competition.Use the factors listed in the graphic in your textbook labeled “Assess the Competition” (page 125), to assess the company’s market competition.When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca Cola’s fruit juice product? Or its cola product?Be sure to detail your plan to differentiate yourself from the competition.Outline the company's value proposition and create a marketing slogan/tagline for the product.The value proposition tells your customers why they want to do business with you. You need to know what message you want to convey in your marketing slogan before selecting the marketing vehicles in the next step.Specify the marketing vehicles you will use to build your chosen company’s brand and justify the key reasons they will be effective.Marketing vehicles are ways to promote your product. Examples include social media, sponsored events, trade shows, and sampling. You will use a combination of these tactics.Planning to use online marketing tactics? Consult the “Online Marketing Tactics” worksheet on page 177 of your textbook to guide your response.FormattingFormat your assignment according to these requirements:This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.You must include headings in your paper for each major topic.Include a cover page containing the assignment title, your name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.Include a source list page. All sources used must be listed in the source list page and have a corresponding in-text citation. Citations and references must follow SWS format. The source list page is not included in the required page length.Note: There is no minimum requirement for the number of resources used in this assignment.Section 2: Marketing BudgetIn this portion of your assignment, you will develop a marketing budget. This budget is critical to helping you determine how much it will cost you to reach your market and achieve your sales goals. To create your marketing budget, you will use the Business Plan Financials Excel Template. This is the document you downloaded using the access code you purchased from the Strayer Bookstore.RemindersYou will complete only the Setup and Marketing Budget worksheets for this assignment; be sure to submit the entire Excel Template, however.You have already worked on your marketing budget in the Week 5 discussion. Incorporate information from your post and the feedback you received into this section of your assignment.InstructionsDevelop a marketing budget, supporting your marketing plan and sales goals, in which you:Prepare the Setup worksheet for your selected company based on the appropriate guidelines instructions.Prepare the Marketing Budget worksheet for your selected company based on the appropriate guidelines instructions. When filling out the Marketing Budget worksheet in the Business Plan Financials Excel Template, do the following:Begin with the current year and complete a marketing budget for the business’s first two years.Leave at zero any marketing vehicles you do not plan to use.Reminder: All marketing activities involve costs. If social media represents a significant portion of your marketing plan, assume you will incur advertising costs; reflect these in your marketing budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, execute your social media marketing campaigns, and most likely pay for ads on that site.Do not leave the Marketing Budget worksheet blank assuming you will not have any marketing costs.Do not complete all the rows; only fill in the costs for the marketing vehicles you will actually use. These must match the content you described in Item 4 of Section 1 of this assignment.I will submit all supporting documents that I have submitted with feedback to the tutor selected to work on the assignment.

Modern Leadership in a Professional AssociationYou are an organizational development (OD) professional with expertise on leaderless groups and movements. You belong to the Organizational Development Professional Association (ODPA), a multinational organization, where the membership has declined steadily for the past five years. ODPA's board of directors (Board) conducted a member satisfaction survey last month and the results arrived with startling findings:• More than half of ODPA members question the relevance of ODPA in light of the current environment• Sixty-five percent of ODPA members are independent contractors or work for companies of fewer than 10 people• More than 30% of members received advanced degrees 30 years ago or longer, more than 50% between 10 years and 29 years ago, and fewer than 10% graduated within the last nine years.• Fewer than 5% of the members could name one ODPA Board memberIn light of the survey data results, the ODPA executive director (Director) has called to ask If you can help. The Director, located in Toronto, Canada, is concerned that the Board is out of touch with current organizational environments, OD trends, and escalating challenges for organizational development professionals. The current seven Board members are geographically distributed in Australia, England, Germany, Japan, and the United States. The Board holds an annual meeting in Toronto and quarterly web-based conference meetings.The Director wants to "educate" the Board as a necessary step to raise a sense of urgency about the organization. Otherwise, the Director fears ODPA may not be sustainable. The Director's assessment is that the Board:Does not fully appreciate its leadership roleHas not embraced workforce demographic changes that impact membershipCannot make sense of classical versus autonomist leadership or traditional versus evolved leadership theoryDoes not understand leadership discourses of modern times.The Director wants you to facilitate a Board discussion using the survey results as catalyst to discuss organizational risks. The director is asking you to develop a draft of the meeting plan including:Purpose of the meeting (remember your audience)Attendees and roles (assess the leader/follower roles of all of those in attendance, including you. Make and record assumptions as needed. Support your assessment with scholarly sources).Schedule, location, and setting (provide reasoned choices with support)Pre-reading material (Identify material that attendees should review ahead of the meeting; make and record assumptions as needed)Historical overview of the leadership field of study from 1920 to present (two to three pages)Include an original graphic element (less than one-half page within body of the report; unlimited space in appendices)Explanation of modern leadership with relevance to the situation (three to four pages)Include an original graphic element (less than one-half page within body of the report; unlimited space in Appendices)Critical analysis of a current leadership book and specific relevance to the situation (use one of Western's (2013) four critical inquiry frames) (four to five pages)Facilitation questions (design inquiry to draw attendees into a relevant discussion).Requirements:Ten to 12 pages not including the required title and reference pages and appendicesManagement report style (see the ToolKit in the Module folder for an example)Headings and sub-headings used to advance comprehension and clarify the flow of the document A minimum of two original graphics (figures or tables) demonstrating analytic thoughtAppendices that contain larger amounts of data and analytic tools; formatted according to APA standardsTen to 12 scholarly sources in addition to any of the course required or recommended readings you decide to use.A current leadership book of your choosing (this is a book you will choose in Module 1 Portfolio Project Milestone option 1. See the full description of that assignment in the Module 1 folder.