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Coca cola ad

Coca cola ad

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COCA_COLA Emoticons Ad

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Introduction

Modern communication has evolved significantly to capture diverse ideas and

opinions from different consumers. The advertisement by Coca-Cola seeks to capitalize on

the popularity of emoticons to communicate different messages to the target audience. The

advertisement is meant to capture the attention of the younger generation of consumers who

are most into using the symbols to communicate their emotions and feelings. The

advertisement is designed to highlight how the use of the emoticons on the labels of the

soda bottles helps to increase communication where words cannot communicate

effectively.

Discussion

Emoticons help in increasing the effectiveness of communication. From the

advertisement, it is evident that the lad in a maroon t-shirt is interested in the lady with a back

bag. From the interaction, they know each other and he is looking to impress her. By taking

up the soda with the emoticons, he can communicate with her. At the end of the

advertisement, the friend hands him the soda with the love emoticon as a souvenir to use as

he leaves with the lady.

The use of emoticons in the packaging of the soda bottles helps to convey the

consumer's emotions to other people. The ladies in the advertisement hold out a soda bottle

with a "lol" emoticon and a smiley face. This helps to further express their general mood and

emotion without using words. Emoticons have become extremely popular with the younger

generation of consumers and the use of emoticons on the soda bottles helps most of the

younger consumers relate with the brand and increase their likelihood of consumption.

Coca-Cola is trying to sell the idea that even in diverse emotional states, the

consumption of the beverage correlates with the emotions of the consumers. The soda bottles

in the cooler all have different emoticons printed on them and depending on the state of the

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1 COCA_COLA Emoticons Ad Student’s Name University Course Date 2 Introduction Modern communication has evolved significantly to capture diverse ideas and opinions from different consumers. The advertisement by Coca-Cola seeks to capitalize on the popularity of emoticons to communicate different messages to the target audience. The advertisement is meant to capture the attention of the younger generation of consumers who are most into using the symbols to communicate their emotions and feelings. The advertisement is designed to highlight how the use of the emoticons on the labels of the soda bottles helps to increase communication where words cannot communicate effectively. Discussion Emoticons help in increasing the effectiveness of communication. From the advertisement, it is evident that the lad in a maroon t-shirt is interested in the lady with a back bag. From the interaction, they know each other and he is looking to impress her. By taking up the soda with the emoticons, he can communicate with her. At the end of the advertisement, the friend hands him the soda with the love emoticon as a souvenir to use as he leaves with the lady. The use of emoticons in the packaging o ...
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