Browse over 20 million
homework answers & study documents

Assignment 3 Promotional and Advertising Strategies Select one (1) of the following categories of pr

Type

Homework

Rating

Showing Page:
1/10
Running Head: PROMOTIONAL AND ADVERTISING STRATEGIES 1
Assignment 3 Promotional and Advertising Strategies

Sign up to view the full document!

lock_open Sign Up
PROMOTIONAL AND ADVERTISING STRATEGIES 2
Assignment 3: Promotional and Advertising Strategies
Select one (1) of the following categories of products to research: sports apparel, automobiles, home furnishings, or
televisions. Use the Internet to research at least two (2) companies within the selected product category. Take note of
the leading companies in this product group, as well as the types of marketing, pricing, and consumer-oriented
promotional strategies that these leading companies within the product group use.
Write a six to eight (6-8) page paper in which you:
1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product within
the category that you selected.
2. Recommend two (2) ways in which a company within the selected product group could use marketing information
to differentiate itself in the marketplace to gain an advantage over its competitors. Provide a rationale to support your
recommendations.
3. Propose two (2) uses for consumer-oriented promotions that could assist a company in both the short and long
term for the product group that you selected. Provide a rationale for your response.
4. Analyze the strategic manner in which the leading company in this product group has made its pricing decisions by
using one or more of the four (4) pricing objectives. Suggest two (2) actions that other companies within the same
product group may take in order to differentiate themselves and gain a competitive advantage. Provide a rationale for
your response.
5. Determine the most effective advertising medium for a company in the selected product category. Support your
response with two (2) examples of the effectiveness of the chosen medium.

Sign up to view the full document!

lock_open Sign Up

Sign up to view the full document!

lock_open Sign Up

Anonymous
I was on a very tight deadline but thanks to Studypool I was able to deliver my assignment on time.

Anonymous
I did not know how to approach this question, Studypool helped me a lot.

Anonymous
Very good notes! They were very useful as my study guides.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4