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Strategic planning class lectures_33039996-ArtyApt-Strategic-Plan-Book

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the guide to our gallery table of contents 4 Executive Summary 9 Situation Analysis 12 Secondary Research 24 Primary Research 52 Strategic Plan 98 Creative 106 132 Calendar 138 Budget 142 Recommendations 148 Team Biographies 154 Addendum 162 table of contents Media Plan 5 in a nut shell executive summary 8 ArtyApt is an online business that provides free, authentic, high-resolution pieces of art for customers to download and print online. As a new business endeavor, ArtyApt’s initial goal was to successfully establish itself as a viable enterprise. The company now hopes to raise awareness as a brand as well as position itself in an already competitive market. The first: college students and young adults experiencing life in their own home for the first time. These customers appreciate art for the story behind it, and they want their walls to reflect that. Our second audience includes up-and-coming artists who hope to get their name out to the public. ArtyApt acts as a perfect source as they try and build a clientele. They create one-of-a-kind pieces of work that have a story behind it and they are willing to share it. Research indicates the best way of generating action, trust and recognition among our target audience is to use various advertising outlets that ultimately influence word-of-mouth communication. Knowledge and awareness of ArtyApt will be generated through a multi-pronged campaign. executive summary ArtyApt targets tw ...
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