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VI Semester BBA E-Business NOTES Prepared By, Mr. Pavithran K.G Assistant Professor, NHC-K E-BUSINESS Introduction, E-Commerce – definition, History of E-Commerce , types of E-Commerce B to B etc. Comparison of traditional commerce and E-Commerce . E-Commerce business models – major B to B, B to C model, Consumer-to-Consumer (C2C), Consumerto-Business (C2B) model, Peer to-Peer (P2P) model – emerging trends. Advantages/ Disadvantages of E-Commerce , web auctions, virtual communities, portals, E-business revenue models. Introduction of E-Commerce: E-business, is the application of Information and Communication Technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT(Information and Communication Technologies) to enable the external activities and relationships of the business with individuals, groups and other businesses or e business refers to business with help of internet (i.e.) doing business with the help of internet network. The term "E-Business" was coined by IBM's marketing and Internet teams in 1996. In 1997, IBM marketing, with its agency Ogilvy & Mather began to use its foundation in IT solutions and expertise to market itself as a leader of conducting business on the Internet through the term "e-business." Then CEO Louis V. Gerstner, Jr. ...
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