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Assignment 4 Internet Technology, Marketing, and Security

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Assignment 4: Internet Technology, Marketing, and
Security
Assignment 4: Internet Technology, Marketing, and Security
Bus 508 – Contemporary Business
Abstract
Modern business depends on complex electronic information systems
that require computer and internet capability to keep that information
flowing. There is a problem when someone outside of that business
relationship between the business and the consumer interferes, or
hacks, that information flow. An entire industry has been created to
protect that information flow from being “hacked”. In 2011, Sony went
through what is known as the largest security breach in history. The
breach affected 77 million PlayStation Network users, 24.5 million users
of Sony Online Entertainment and many more customers across the
nation. All this was caused, according to Sony, by an “outdated database
from 2007” (Lina, 2011).
Assignment 4: Internet Technology, Marketing, and Security
In 2011, there were more than 300 corporate security breaches. Sony,
Citigroup, and Morgan Stanley Smith Barney are among the major firms
that have reported to their customers that they have been hacked
(Mintzer, 2011). Hacking is continuously happening to companies all
over the world.
Sony Corporation is a leading manufacturer of audio, video, game,
communications, key device and information technology products for the
consumer and professional markets. With its music, pictures, computer
entertainment and on-line businesses, Sony is uniquely positioned to be
the leading electronics and entertainment company in the world. Sony
Corporation was founded on May 7, 1946. The headquarters is located
at 1-7-1 Konan, Minato-ku, Tokyo 108-0075, Japan. Its corporate
executive officers include Howard Stringer, Chairman, and Kazuo Hirai,
President and CEO. The major products that it sells are televisions,
digital imaging, audio and video players, personal computers,
semiconductors, electrical components, professional solutions and
medical equipment. The major offices and research centers for Sony

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