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Assignment 3

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MAC COSMETICS Name Class Project Name Instructor’s Name Introduction ❖ MAC is a dominant force in the market known for its consistency in producing quality products over its tenure. ❖ Commenced its operations in 1984 and has been able to remain dominant over the years (Ajitha & Sivakumar, 2017). ❖ Main focus or niche market is in the beauty and skin care industry. ❖ Span across major cities globally. VRIO Analysis • Up to date high quality skin care for its consumers • Thrives on providing avenues for inclusivity within the beauty industry Value 01 02 • Intentional with its activities providing high level training for its personnel • Services received within their stores is more of an experience for the consumers A lot of dupes or imitations but the entity has been able to remain afloat Organization Rarity and Imitability 03 • PESTLE Analysis Factor Details Political and Economic Factors Product safety through FDA rules and guidelines Purchasing power of consumers (rate of inflation, level of income) Social and Technological Factors Trend analysis in the market, brand inclusivity, ethical practices Adoption of the internet - e-commerce, beauty influencers Legal and Environmental Factors Ingredient list of its products Sustainability facets of the brand SWOT Analysis Factor Details Strengths High brand value and top of mind recall Longetivity in the industry High quality products Diversified its reach One of a kind in-store ex ...
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