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Economics

ECO 550 Expansion and Merger

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Interpreting Macroeconomic Conditions
Interpreting Macroeconomic Conditions - Assignment 4
Managerial Economics and Globalization – ECO 550
Interpreting Macroeconomic Conditions
This assignment involves analyzing several indicators of the of the
macroeconomic conditions in an economy, such as interest rates,
income, and other indicators such as CPI, inventory levels, wage rates,
consumer confidence, etc. Analyze these indicators and prepare a 3-4
page report explaining the expected short impact on firms in the
following industries, retail business and automobile industries in terms of
product sales and operating costs.
I feel it would be better served to explain exactly what macroeconomics
means. Macroeconomics evaluates or examines the overall performance
of the economy as a whole and in this process we can determine what
causes the economy to grow and how indicators such as interest rates,
income, wage rates, employment and unemployment can affect the
overall performance of our economy in its current state as well as
forecast predictions for the future. This type of activity and performance
is often measured through the GDP (Gross Domestic Product); the total
value of all goods and services in the market. This information can be
applied to any firm/business to evaluate how these changes impact their
product sales and operating costs in the United States.
If were to evaluate a local retail business in the Birmingham area, we
could observe a company called Kirkland’s Home. Kirkland’s Home is a
leading retailer that specializes in home décor. They were founded in
1966 in Jackson, Tennessee and have spread throughout thirty five
states. Kirkland’s is among a few elite businesses that claim they are
debt free; all revenue is in the black, never in the red.
Interpreting Macroeconomic Conditions 3
I’ve had the privilege to work for this company for the past five years and
got an inside view of their operations, sales strategy and business model
be applied to changes in the economy to product positive results.

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