Watch the video “Are You Sitting on a Million Dollar Idea?” from the LEARN section this week. Instead of creating a new or revamped product for this discussion (after all, you have already created your own hypothetical business), you will analyze the lifecycle of an existing product. The chart on page 155 of the ebook will be helpful.Choose a product that has been on the market for a few years and describe how the product has evolved throughout its lifecycle. Describe the basic product in the introductory stage of the lifecycle. How did that product evolve in its growth phase – were new features added, for example? When the product reached the maturity phase of the lifecycle, how did the product continue to evolve – were additional brand extensions created, for example? Finally, if the product has reached the decline stage, how would you now describe the product?MKT500_Week6_Discussion.mp4

This week’s readings focus on definitions and illustrations of social change. Reflect for a moment on Walden University’s definition of social change. Consider its significance to your academic efforts and professional aspirations.Walden University’s Definition of Social Change:Walden University defines positive social change as a deliberate process of creating and applying ideas, strategies, and actions to promote the worth, dignity, and development of individuals, communities, organizations, institutions, cultures, and societies. Positive social change results in the improvement of human and social conditions.This definition of positive social change provides an intellectually comprehensive and socially constructive foundation for the programs, research, professional activities, and products created by the Walden academic community.In addition, Walden University supports positive social change through the development of principled, knowledgeable, and ethical scholar-practitioners, who are and will become civic and professional role models by advancing the betterment of society.With these thoughts in mind, consider the relationship of social change to social change movements. Typically, a social change movement involves a group of individuals acting together to address a particular social or community issue. Examples of social change movements include the following:The Women’s MovementLesbian, Gay, Bisexual, and Transgender (LGBT) Rights MovementsMulticultural/Diversity Movements (e.g., the Civil Rights Movement)The Children’s Rights MovementThe Violence Against Women MovementThe Disability Rights MovementSustainability/Environmental MovementsSocial Welfare Reform MovementsThe Deinstitutionalization MovementThe Autism Rights MovementIn one way or another, social change movements have affected almost everyone. As you reflect on your own personal or professional history, think about a social change movement that has directly impacted you or your family. This social change movement may have begun before you were born or early in your childhood, or perhaps it is just beginning to gain a distinctive foothold in public awareness. Consider the following questions: What sparked the movement? What has its impact been? What obstacles has the movement faced and why?By Day 3Post by Day 3 a description of the social change movement that you identified. Briefly explain the impact of this movement on you and/or your family, friends, colleagues, or community. Describe one specific social change that has emerged from the movement. Then, describe one social change that is still in the process of emerging. How would you characterize the continuing impact of this movement on you and/or your family, friends, colleagues, or community?