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MGT 300 - Week 4 - DQ 1

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What are some techniques for persuading customers that your product or service is better than
the competition? How would you make your product different from your competitors in your
marketing strategy?
When several businesses sell similar products or services it is imperative that a smart
business distinguishes its self as better or at the very least, the best place to get that product or
service. In my business there are three techniques that I believe I can use that will persuade
customers that I am the best at what I do and offer the best product. The first is to build a
relationship with the customer and establish the understanding that they are my number one
priority and not there money. While profits help to keep business stable, it is the customers
that make sure that there are profits to be made. By building a relationship with customers I
am making sure that they know that they are appreciated and cared for at all times. Secondly,
I would make sure that all of my staff people are informed, enlightened, and enthusiastic
about everything we sell and every service we offer. In the current market place, it is also
important that you remain technologically savvy. I will maintain a website that carries the
latest information on all the products we carry as well as new techniques and technology
emerging on the market. This site will also be used to brand what we do so that the name of
our company becomes a household word just like McDonalds.

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What are some techniques for persuading customers that your product or service is better than the competition? How would you make your product different from your competitors in your marketing strategy?? When several businesses sell similar products or services it is imperative that a smart business ...
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