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Services marketing class lectures_43469089-Services-Marketing

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rt he Cl as s of 2 00 9 Services Marketing Fo rI BS U se O nl y Fo WORKBOOK ICFAI Center for Management Research Road # 3, Banjara Hills, Hyderabad 500 034 of 2 BS U se O nl y Fo rt he Cl as s No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying or otherwise – without prior permission in writing from ICFAI Center for Management Research. 00 9  ICMR March 2005. All rights reserved. Ref. No. SMWB – 03 2K5 02 Fo rI For any clarification regarding this book, the students may please write to ICMR giving the above reference number, and page number. While every possible care has been taken in typesetting and printing this book, ICMR welcomes suggestions from students for improvement in future editions. Please use the Courseware Feedback Form available at www.icmrindia.org Contents 3 00 9 Part A – Multiple Choice Questions 31 of 2 Part B – Caselets 153 Fo rI BS U se O nl y Fo rt he Part D – Model Question Papers Cl as s Part C – Applied Theory 239 Fo rt he Cl as s of 2 00 9 Part A: Multiple Choice Questions Fo rI BS U se O nl y This section consists of multiple-choice questions that test the student’s understanding of the basic concepts discussed in the textbook. Answering these questions will help students quickly recollect the theories they’ve learnt and apply these to ...
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