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Services marketing class lectures_117615264-service-marketing-in-hotel-industry

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MARKETING APPLICATION AND PRACTICES SERVICE MARKETING HOTEL INDUSTRY PRESENTED BY---------VIBHA ARORA SANDEEP KAUR BATH MEGHA BAVISHI MUGDHA BHATT NAINA HINGHER DISHA KACKER VIDHI MALHOTRA 07 11 12 15 32 40 53 SERVICE MARKETING SERVICE MARKETING INTRODUCTION TO SERVICE MARKETING Services marketing is marketing based on relationship and value. It may be used to market a service or a product.  7 P’s  Use is inseparable.  Services do not possess material form.  INTRODUCTION TO HOTEL INDUSTRY HOTEL INDUSTRY Definition A hotel is an establishment that provides paid lodging on a short term basis  A hotel is defined by British law as the place where a bona fide traveler can receive food and shelter, provided he is in a position to pay for it and he is in a fit condition to be received. Hence, a hotel must provide food and shelter and has, in turn, the right to refuse if the traveler is drunk, disorderly, unkempt, or if he is not in a position to pay for the services. Introduction Linked to the tourism industry  Helps to boost travel & tourism  Business Travel is included • Demand –supply gap in star category hotels • Opportunity for investment for Indian and over seas players  CLASSIFICATION Hotel Industry Hotels Restaurants Catering Resorts Clubs MOTEL Definition A motel (Motor Hotel) is a hotel which is for a short stay, usually for a night, for motorists on long journeys. It is built conveniently close to major roads and int ...
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