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Digital Marketing Plan for Vegan Company Essay

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DIGITAL MARKETING PLAN FOR VEGAN COMPANY
Student name
Course and code
Institutional affiliation
Date of submission

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Executive summary
A digital marketing plan evaluates a market by analyzing the opportunities,
conducting persona research, evaluating its goals, and carrying out a fiscal review.
Vegan can use this evaluation to explore the potential of success in the Australian
market. It will base this analysis on the elements of the market, competition, and core
competencies. For instance, the Australian cheese market is mainly the young
generation. The company may therefore use social media strategies such as Facebook.
The company should conduct an analysis based on biographical, psychographic,
and webographic features in persona research. It will involve a multi-discipline approach
towards the investigation as it will involve various disciplines. For example, a
biographical evaluation of the human physiological needs requires thye input of medical
experts.
Facebook is the most widely used social media in Australia. Therefore, the
company should employ tactics that incorporate the use of the platformfor example,
the use of Facebook pay-per-click tactics, which is one of the most effective strategies.
Additionally, Vegan should post lovely pictures on social media platforms. This act will
promote widespread sharing of the content. Lastly, it will evaluate the success using
Google analytics, fiscal review, and Key Performance Indicators.

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1 DIGITAL MARKETING PLAN FOR VEGAN COMPANY Student name Course and code Institutional affiliation Date of submission 2 Executive summary A digital marketing plan evaluates a market by analyzing the opportunities, conducting persona research, evaluating its goals, and carrying out a fiscal review. Vegan can use this evaluation to explore the potential of success in the Australian market. It will base this analysis on the elements of the market, competition, and core competencies. For instance, the Australian cheese market is mainly the young generation. The company may therefore use social media strategies such as Facebook. The company should conduct an analysis based on biographical, psychographic, and webographic features in persona research. It will involve a multi-discipline approach towards the investigation as it will involve various disciplines. For example, a biographical evaluation of the human physiological needs requires thye input of medical experts. Facebook is the most widely used social media in Australia. Therefore, the company should employ tactics that incorporate the use of the platform—for example, the use of Facebook pay-per-click tactics, which is one of the most effective strategies. Additionally, Vegan should post lovely pictures on social media platforms. This act will promote widespread sharing of the content. Lastly, it will evaluate the success using Google analytics, fiscal review, and Key Performance Indicators. 3 Table of contents 4 ...
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