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Netflix: Business Model Canvas

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Submitted to: Mr. Sheikh Morshed Jahan Professor, Institute of Business Administration (IBA) University of Dhaka Submitted by: Team Netflix Netflix’s Strategy in 2018 1 Netflix, its Mission & Vision Business Statement On demand unlimited streaming service that allows customers to watch a wide variety of award-winning shows, original series, movies, documentaries and more on thousands of inter-connected devices uninterruptedly Mission Statement Netflix’s core mission is to grow its streaming subscription business domestically and globally. Vision Statement Becoming the best global entertainment distribution service. $11.7k Annual Revenue $559mn Net Profit (2017) 140mn hours of Viewership/day 117mn streaming memberships (2018) $9.43 Avg. Monthly revenue/Memberships Operation in 190 countries World’s leading internet television network 2 Netflix: Business Model Canvas (BMC) Business Statement: On demand unlimited streaming service that allows customers to watch a wide variety of award-winning shows, movies, documentaries and more on thousands of inter-connected devices uninterruptedly KEY PARTNERS • • • • Entertainment Video Content Providers [Movie studios, distributors] Internet Providers, mobile operators Network broadcasters: e.g., Comcast Device manufacturers KEY ACTIVITIES • • • • • Subscriber growth New content acquisition Marketing and advertising Software/ platform upgrade Resource management KEY RESOURCES • • • Recom ...
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