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XCOM 225 Foundations of Mass Communication
XCOM 225
Axia College Material
Appendix C
Print Media Industry Worksheet 2
The influence of new technology on the print media industry
For each print media industrybooks, newspapers, and magazinesanswer the following
questions. Each response should be written using complete sentences in a paragraph of at least
75 words.
1. How has the development of the Internet, wireless communication, computers, and hand-held
digital devices affected print media companies’ products and sales? Before, the development
of Internet, wireless communication, computers, and hand-held digital devices affected print
media companies were booming. Majority of the teens and some adults choose hand-held digital
devices over hardback books. It is easier to read especially if an individual is having problems
reading small print. Individuals are able to view magazine articles on the internet. I do not know
about the newspaper becoming affected by the print media. Individuals sell newspapers every
Sunday to make money and I do not think that nothing has changed.
2. What changes have print media companies made to incorporate new technology into their
traditional products? Have these changes been successful or unsuccessful? Why? Companies
have made it easier to purchase newspapers, magazines and books on-line. An individual can
even check out what is supposed to happen the following month. I believe that the changes have
been successful because every time you look now books are on the computer. You can
purchase newspapers and magazine off the Internet instead of going to a store. Companies
made it a lot better for students and individuals especially if they are in school.
3. How have consumers reacted to these changes? Most consumers love the fact that they can
do a lot of stuff via Internet. Other individuals do not like it because they do not know how to use
the Internet. People get tired of walking around carrying books when they can use the Internet or
even a hand-held device. I think that it is a lot cheaper to do stuff on the Internet. Most of the
consumers gone take the changes and run with it. Others rather have it the way it was because it
was simple.

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Axia College Material Appendix C Print Media Industry Worksheet 2 The influence of new technology on the print media industry For each print media industry—books, newspapers, and magazines—answer the following questions. Each response should be written using complete sentences in a paragra ...
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