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The goal a process of ongoing improvement book review

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Book Review
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The Goal: A Process of Ongoing Improvement is a novel written with the sole
purpose being to transform the managerial performance of organizations. It has been
designed to influence the industry to move toward the continuous improvement of its
managerial departments. Despite the book solely relying on describing manufacturing
operations, it is equally as crucial in any given situation.
The story unwinds on Alex Rogo, a plant manager. Alex receives a warning from his
boss for his poor results and is given three months to rectify, failure to which, his plant will
be closed. As a manager, Alex is aware of the plant's current situation, which includes
running late orders to poor financial status (Goldratt, Goldratt & Cox, 2014). While still
looking for a solution to rectify his dwindling fortune, he recalls a random encounter with
Jonah, his physics professor, who explains to him how his production has improved through
automation of various tasks. From this encounter, Alex starts to figure out what productivity
means and realizes that it has nothing to do with producing more but rather trying to achieve
the company's goal. This prompts him to think further as to what is the company goal. He
figures out that the end goal is to make money, and that every step towards making this a
reality solely relies on his ability to be productive.
However, Alex's way of doing things at the plant causes him to waste time and
energy on improving efficiency. As a result, he consults Jonah, who helps align the
organization to the desired goal by differentiating between the three operational
measurements, namely throughput, inventory, and operational expenses. From a throughput
perspective, Alex states that the plant's goal is to increase the flow at which money is
generated through sales (Goldratt, Goldratt & Cox, 2014). For the goal to be achieved, an
inventory has to be made. An inventory is money invested by the system and set aside for

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1 Running Head: BOOK REVIEW Book Review Name of the Student Name of the Professor Institution Affiliation Date BOOK REVIEW The Goal: A Process of Ongoing Improvement is a novel written with the sole purpose being to transform the managerial performance of organizations. It has been designed to influence the industry to move toward the continuous improvement of its managerial departments. Despite the book solely relying on describing manufacturing operations, it is equally as crucial in any given situation. The story unwinds on Alex Rogo, a plant manager. Alex receives a warning from his boss for his poor results and is given three months to rectify, failure to which, his plant will be closed. As a manager, Alex is aware of the plant's current situation, which includes running late orders to poor financial status (Goldratt, Goldratt & Cox, 2014). While still looking for a solution to rectify his dwindling fortune, he recalls a random encounter with Jonah, his physics professor, who explains to him how his production has improved through automation of various tasks. From this encounter, Alex starts to figure out what productivity means and realizes that it has nothing to do with producing more but rather trying to achieve the company's goal. This prompts him to think further as to what is the company goal. He figures out that the end goal is to make money, and that every step towards making this a reality solely relies on his ability to be productive. However, Alex's way of ...
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