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Str 581 Week 2 Research Proposal

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Str 581 Week 2 Research Proposal
Week 2 – Research Proposal
STR/581
* Validating the Organizational Vision, Mission, and Values Statements
* Validation of the organization’s vision, mission statement, and values
statements is an ongoing process. At a minimum, annual reviews should be
accomplished to ensure the accurately reflect the direction laid out in our
company’s current strategic plan. Our mission statement should provide a
general description of our fundamental reason for being and the functional role
that our organization plays in our competitive environment (Mintzberg, Lampel,
Quinn, & Goshal, 2003). All will be reviewed to certify that they accurately
reflect our current status, competencies, and future direction as well. A focus
group representing a cross section of employees will be convened to review
these statements, with final approval for changes coming from the executive
board.
* External Environmental Analysis
By conducting an external analysis, my goal is to identify the critical threats and
opportunities in my company’s particular competitive environment. To a firm
seeking a competitive advantage, an environmental threat is any individual,
group, or organization outside the firm that seeks to reduce the level of that
firm’s performance. Threats can increase a firm’s costs, decrease the willingness
of a firm’s customers to pay, or in other ways reduce a firm’s performance
(Pearce & Robinson, 2011).
A considerable amount of collected works on techniques for and approaches to
conducting an external analysis has evolved over the last several years.

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