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STR 581 Strategic Planning & Implementation

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University of Phoenix
Strategic Planning & Implementation
STR/581
Recommendations for Guillermo Furniture
Guillermo furniture is a medium size industrialized company in a small
town in Mexico. The organization enjoys the fact of being one of the
largest furniture manufacturing companies in town and has been a major
player in the local industry for a number of years. With the company
facing many new competitors, Guillermo Navallez is forced to make
some tough management decisions that could potentially make or break
the organization. The new competitors introduce the best technology in
the furniture making business which provided the rivals with an
advantage over Guillermo furniture by offering their products at a
cheaper price to the public. In order for the company to be successful,
management must incorporate and utilize budgets and performance
reports when making critical financial decisions for the company.
Management must also take in consideration the ethical obligations
when making these financial decisions and how this principled
responsibility influence decisions of management. Prior to the new
company entering the local industry, Guillermo is one of the biggest
manufacturing furniture company in Sonora, Mexico. The new
competition is making it complicated for Guillermo to remain the
dominant player in Sonora because the competitors are able to produce
their merchandise at a cheaper cost because of the new technology
which in turn makes it cheaper to offer it to the public. In addition, the
sudden arrival of the competitor caused it to be more expensive for
Guillermo to acquire and retain employees. According to Guillermo’s
budget statements, the overall decrease in sales has made it tough for
the company and the increase in fixed cost because of retaining the
employees has made it costly for the company to keep the production
line running.
The company needed to make some adjustments in order to remain in
business. A business can’t anticipate to remain stagnant in its given

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