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Str 581 Research Proposal Validating the Organizational Vision, Mission, and Values Statements

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Str 581 Research Proposal
Week 2 – Research Proposal
STR/581
* Validating the Organizational Vision, Mission, and Values Statements
* Validation of the organization’s vision, mission statement, and values
statements is an ongoing process. At a minimum, annual reviews should
be accomplished to ensure the accurately reflect the direction laid out in
our company’s current strategic plan. Our mission statement should
provide a general description of our fundamental reason for being and
the functional role that our organization plays in our competitive
environment (Mintzberg, Lampel, Quinn, & Goshal, 2003). All will be
reviewed to certify that they accurately reflect our current status,
competencies, and future direction as well. A focus group representing a
cross section of employees will be convened to review these statements,
with final approval for changes coming from the executive board.
* External Environmental Analysis
By conducting an external analysis, my goal is to identify the critical
threats and opportunities in my company’s particular competitive
environment. To a firm seeking a competitive advantage, an
environmental threat is any individual, group, or organization outside the
firm that seeks to reduce the level of that firm’s performance. Threats
can increase a firm’s costs, decrease the willingness of a firm’s
customers to pay, or in other ways reduce a firm’s performance (Pearce
& Robinson, 2011).
A considerable amount of collected works on techniques for and
approaches to conducting an external analysis has evolved over the last
several years. Therefore, I will examine how competition in this
environment is likely to evolve and what implications that evolution may
have for present and future threats and opportunities I am likely to face.

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