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STR 581 Final Exam Answers

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STR 581 Final Exam Answers
100 Answers
1) ________ consists of people, equipment, and procedures to gather,
sort, analyze, evaluate, and distribute needed, timely, and accurate
information to marketing decision makers.
A. A marketing database
B. A promotional campaign
C. A marketing intelligence system
D. A marketing information system
E. A marketing research system
2) A company can take several steps to improve the quality of its
marketing intelligence. If the company purchases competitive products
for study, attends open houses and trade shows, and reads competitors’
published reports and stockholder information, the company is using
________ to improve the quality of its marketing intelligence.
A. customer feedback systems
B. advisory panels
C. external networks
D. sales force surrogates
E. intermediaries
3) ________ is the difference between the prospective customers
evaluation of all the benefits and all the costs of an offering and the
perceived alternatives.
A. Competitors market share rate
B. Customer perceived value

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C. Report rating
D. Perceived usefulness
E. Failure avoidance rate
4) A ________ is a set of procedures and sources managers use to
obtain everyday information about developments in the marketing
environment.
A. vertical system
B. product management system
C. marketing intelligence system
D. marketing research system
E. marketing information system
5) The value proposition consists of a cluster of benefits the company
promises to deliver; it is
A. business processes
B. total customer satisfaction
C. customer expectations
D. Customer loyalty to the company
E. customer experience with the company
6) Most established companies focus on ________ when it comes to
innovation.
A. competitive innovation
B. everyday innovation
C. demand innovation

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STR 581 Final Exam Answers 100 Answers 1) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. A. A marketing database B. A promotional campaign C. A marketing intelligence system D. A marketing information system E. A marketing research system 2) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence. A. customer feedback systems B. advisory panels C. external networks D. sales force surrogates E. intermediaries 3) ________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. A. Competitors market share rate B. Customer perceived value C. Report rating D. Perceived usefulness E. Failure avoidance rate 4) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. A. vertical system B. product management system C. marketing intelligence system D. marketing research system E. marketing information system 5) The value proposition consists of a cluster of benefits the company promises to deliver; it is A. b ...
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