Assigned Readings:undefinedChapter 11. Advertising Messages and Marketing Communication.undefinedChapter 12. Integrated Marketing Communication and Media Choices.undefinedChapter 13. Social Media. undefinedInitial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.undefinedAlso, provide a graduate-level response to each of the following questions:undefinedImagine you were designing an ad for a (choose one): car, laptop, health clinic. What would your ad look like if you were targeting: a) old people, b) kids, c) super rich people, d) What celebrity would you have endorse your brand? Why? Create a press kit that will be sent to customers and the media announcing a new product launch.Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a product based on word-of-mouth or advertising? Why?undefined[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student's own words - do not provide quotes!] undefined [Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). undefinedSubmitting the Initial Posting:Your initial posting should be completed by Thursday, 11:59 p.m. EST. undefinedResponse to Other Student Postings: Respond substantively to the post of at least two peers, by Friday, 11:59 p.m. EST. A peer response such as “I agree with her,” or “I liked what he said about that” or similar comments are not considered substantive and will not be counted for course credit.undefinedundefined[Continue the discussion through Sunday,11:59 p.m. EST by highlighting differences between your postings and your colleagues' postings. Provide additional insights or alternative perspectives]undefinedEvaluation of posts and responses: Your initial posts and peer responses will be evaluated on the basis of the kind of critical thinking and engagement displayed. The grading rubric evaluates the content based on seven areas:undefinedContent Knowledge & Structure, Critical Thinking, Clarity & Effective Communication, Integration of Knowledge & Articles, Presentation, Writing Mechanics, and Response to Other Students.

Challenges and SuccessesReflect on the previous weeks, and discuss your learning style as you worked to apply critical thinking, research, and acting to produce your strategic plan for your chosen organization.Comment on the aspects of your learning that easily came to you and those aspects of your learning that were more challenging. Discuss why certain learning activities were easier and others more challenging.