Strategic Marketing

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Marketing

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The University of Tampa

Course

SPM 395

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Homework

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SPM 395: Sport Marketing

Strategic Marketing Management Activity

20 Points

Name(s):

Define the five P’s of the sport marketing mix.

The Five P’s of the sport marketing mix are the people (public relations), the place, the promotion, the

price, and the product. The five P’s in a sport marketing mix are used to ultimately help promote and

grow the sport team effectively to gain a good support system from Fans and sponsors.

Provide and describe specific sport-related examples of each of the five P’s in action.

Product: The product in a sport-related example is the team or the actual game that takes place

– it is what you are creating for the customer.

Price: In sport the price is determined by multiple factors – it is the amount of money that a

person is willing to exchange in return for entertainment and ‘interaction’ with the sport. It depends on

the sport, the team, the current state of the economy and the amount of competition against it – it is

the most flexible aspect.

Place: With a sport-related example the place is where the sport can be found – whether it is

found at the playing grounds itself, on live TV or can even be brought to the customer through

merchandise.

Promotion: The objective of a promotion is to advertise the sport and sporting events to

potential customers to grow the event. The more fans that are present, the bigger the event and the

more of a financial success it is. A promotion for a sporting event can be advertised through Television

ads, autograph meetings or even through organized events with the sport teams’ players.

Public Relations: Public relations is probably the most important part of the five P’s as it deals

directly with the people. It is the communication, media coverage and feedback to the following fans of

the sports-team. For example, the public relations part could be the music played at a game or discounts

offered to loyal fans.

Find evidence of a sport organization that does an excellent job of recognizing market trends and

adjusting its strategy accordingly. How does the organization stay true to a core vision while also

repositioning it products?

The New York Yankees provide an excellent example for a sports organization that notices market trends

and follows strategies. The core vision of the New York Yankees is to provide a world class baseball

team; it has not only done that but also grown as a brand that is well known to many across the globe.

It stays true to its core vision by providing an excellent baseball team that performs well, by preforming

well and recognizing market trends it has become a sporting franchises that preforms well on the

marketing side of things by ultimately having a very well worked out strategic marketing mix.

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SPM 395: Sport Marketing Strategic Marketing Management Activity 20 Points Name(s): Define the five P’s of the sport marketing mix. The Five P’s of the sport marketing mix are the people (public relations), the place, the promotion, the price, and the product. The five P’s in a sport marketing mix are used to ultimately help promote and grow the sport team effectively to gain a good support system from Fans and sponsors. Provide and describe specific sport-related examples of each of the five P’s in action. Product: The product in a sport-related example is the team or the actual game ...
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Tags: product public relations promotion sport marketing strategic marketing management