Access over 20 million homework & study documents

Marketing management class lectures_125459014-MARKETING-MANAGEMENT-docx

Content type
User Generated
Subject
Business
Type
Note
Rating
Showing Page:
1/41

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/41

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/41

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 41 pages?
Access Now
Unformatted Attachment Preview
MARKETING MANAGEMENT CLASS : PGDM DIV : A 1 PROJECT ON 4P’S OF TITAN WATCHES 2 INDEX SR.NO TOPIC 1 2 PAGE NO INTRODUCTION: Marketing, Marketing Management, Consumer behavior, Segementation, Targeting, Positioning 4PS OF MARKETING OF TITAN 4-8 10 3 PRODUCT 10-18 4 PRICE 19-24 5 PROMOTION 25-28 6 PLACE 28-30 7 SEGMENTATION 30-34 8 TARGETING 34-37 9 POSITIONING 37-38 10 CONCLUSION 39-40 11 BIBILOGRAPHY AND WEBILOGRAPHHY 40-41 3 What is Marketing? Marketing is about identifying and meeting human and social needs. It is also defined as meeting needs profitably. Marketing is everywhere. Good marketing has become an increasingly vital ingredient for business success. Marketing profoundly affects our day-to-day lives.it is embedded in everything we do. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. According to Philip Kotler, "Marketing is human activity directed at satisfying needs and wants through exchange process." According to William Stanton, "Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying products to target markets to achieve organizational objectives." Eg: When IKEA noticed that people wanted good furniture at a substantially lower price, it created knockdown furniture. Marketing Manageme ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
I was struggling with this subject, and this helped me a ton!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Documents