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Marketing management class lectures_122583795-Marketing

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Marketing Management- Question Bank Section-A (2Marks) 1) What are the characteristics of an effective marketing mix? 2) How can informal communication among various departments in an organization facilitate the marketing function? 3) Why should a company attempt to emotionally engage its customers 4) Of the various roles played by consumers in the decisions making process, which one is more important and why? 5) Why is it important for a company to study its environment? 6) What are the important requirements for commissioning a good research? 7) What are the essential conditions in designing a questionnaire to elicit a correct response from the respondent? 8) Define Marketing Management. 9) Define the terms: Exchange and Transactions. 10) Give one example of each of the following: Places and Ideas to be marketed. 11) Brief ‘Selling Concept” 12) What is mean by strategic marketing plan? 13) Which are the different types of customers? 14) Explain ‘competition power’ used to motivate channel members? 15) In which organization structure a company can avoid geographic or customer duplication? 16) Give the difference between transformational and transactional leadership. 17) What is mean by profit margin quota and give its importance. 18) State the critical success factors for making distribution strategy effective. 19) Describe the horizontal marketing system in short. 20) What is relationship selling? Section –B (8 Marks) 1. Does marketing orientation impac ...
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