Presentation On Starbucks 1

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University of California Irvine

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MISM 6213

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Presentation on Starbucks By: Institutional Affiliation Introduction ➢ Is an American multinational ➢ Operates 30,000 stores in over 70 nations ➢ Headquartered at Seattle in Washington DC ➢ Operates in the food industry ➢ Specializes in coffee, but also other beverages, salads, sandwiches & pastries ➢ We chose on the company because it is a public company, it operates in the service industry Strategic Information products ➢ The strategic information products are classed as ➢ Buyer Persona and Optimal Store design Buyer Persona for Starbucks Malaysia 1. Demographics Of the target client are 59 % female more likely to use Starbucks products’ 80 % that use Starbucks Product's 60 40 20 0 Male Female Demographics continued ➢ In terms of social status, those who visit are employed then followed by students The counts of those who visited Starbucks outlet 80 58 60 40 37 16 20 2 0 Students self-employed Employed Housewife ➢ Majority of those who visit Starbucks outlets are between ages 20 and 29 years Buyer Persona for Starbucks Malaysia continued 2. Customer Background ➢ The majority of those who visit the outlets earn less than RM25, 000. ➢ Those who earn between RM100, 000 and RM150, 000 are the least visitors visitors Below RM25000 3 5 17 23 65 Between RM25000 and 50000 Between RM 50,000 and 100,000 Between RM 100,000 and 150,000 More than RM 150,000 2. ➢ ➢ ➢ ➢ Strategic Information Products continued Optimal Store ...
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Tags: database management Food Industry buyer persona Service Industry Managing data quality

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