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Marketing research class lectures_264329171-Operations-Research

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OPERATIONS RESEARCH LECTURE NOTES (2014-2015) Y. İlker Topcu, Ph.D. & Özgür Kabak, Ph.D. Acknowledgements: We would like to acknowledge Prof. W.L. Winston's "Operations Research: Applications and Algorithms" and Prof. J.E. Beasley's lecture notes which greatly influence these notes... We retain responsibility for all errors and would love to hear from visitors of this site! Istanbul Technical University OR/MS team Y. İlker Topcu, Ph.D. (www.ilkertopcu.info) & Özgür Kabak, Ph.D. (web.itu.edu.tr/kabak) MHN502E & ITY512E 2014-2015 CONTENTS 1. INTRODUCTION TO OR..................................................................................... 1 1.1 TERMINOLOGY ...................................................................................................1 1.2 THE METHODOLOGY OF OR ...........................................................................1 1.3 HISTORY OF OR .................................................................................................2 2. BASIC OR CONCEPTS ...................................................................................... 6 3. LINEAR PROGRAMMING ................................................................................ 11 3.1 FORMULATING LP ............................................................................................ 13 3.1.1 Giapetto Example ....................................................................................... 13 3.1.2 Advertisement Example ........... ...
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