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Business Plan

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Subject
Business Plans
School
Thomas Jefferson University East Falls Campus
Type
Homework
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Business Plan
Abbergale Denton
Thomas Jefferson University
Elements of Organization
Professor Myra Brimmer
05/1/2021

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Table of contents
Contents
Executive Summary ....................................................................................................................... 3
Introduction .................................................................................................................................... 3
Business overview ......................................................................................................................... 3
Management/ legal structure ...................................................................................................... 4
Organizational structure ............................................................................................................... 5
Target Market’s Demographics and Competitors ..................................................................... 6
Introduction ................................................................................................................................ 6
Plus Fashion's Business and Products .................................................................................... 6
Business Industry Target market ............................................................................................. 7
Competitors ................................................................................................................................ 8
Conclusion .................................................................................................................................. 9
Marketing ...................................................................................................................................... 10
Introduction .............................................................................................................................. 10
The 4Ps of Marketing ............................................................................................................... 10
Product .................................................................................................................................. 10
Price ....................................................................................................................................... 11
Place ....................................................................................................................................... 11
Promotion ............................................................................................................................. 12
Conclusion ................................................................................................................................ 12
Conclusion .................................................................................................................................... 13

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1 Business Plan Abbergale Denton Thomas Jefferson University Elements of Organization Professor Myra Brimmer 05/1/2021 2 Table of contents Contents Executive Summary ....................................................................................................................... 3 Introduction .................................................................................................................................... 3 Business overview ......................................................................................................................... 3 Management/ legal structure ...................................................................................................... 4 Organizational structure ............................................................................................................... 5 Target Market’s Demographics and Competitors ..................................................................... 6 Introduction ................................................................................................................................ 6 Plus Fashion's Business and Products .................................................................................... 6 Business Industry Target market ............................................................................................. 7 Competitors ...................................................................................................................... ...
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