IIPM Marketing Research Report On McDonald Submitted To: Prof. Durgesh Batra Submitted By: Swati Gupta 1 Letter of Acceptance To: Mr. Durgesh Batra Lecturer IIPM, Jaipur Subject: PREPARATION OF REPORT I am hereby presenting the report on Company McDonald and assure you submission of our report in compliance with the instruction envisaged. Name of topic is repeated for ready reference please. “Marketing Research report on McDonald” Yours sincerely, Swati Gupta Date: November 03, 2009 2 Acknowledgement The successful accomplishment of any task is incomplete without acknowledging the contributing personalities who assisted and inspired and lead us to way of success. At the outset I would like to express my deep sense of gratitude and sincere thanks to Mr. Manish Tiwari, Dean, Indian Institute of Planning and Management, Jaipur for providing an opportunity to discover the corporate world from a close perspective. I also thank Prof. Durgesh Batra, my marketing research guide for this project report to whom I am deeply grateful for his constant report and guidance without which it would not have been possible for me to complete this project. I convey my gratitude to all the staff of “McDonald” for their kind cooperation throughout my project. I would also like to thank everyone who contributed in any manner to this project. Finally I thank my dearest Parents & Friends for their continued support. Swati Gupta 3 TABLE OF CONTENT Sr. No. Particulars 1. Executive ...
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