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Marketing strategy class lectures_50446581-marketing-strategy-of-hero-honda

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Submitted in the partial fulfillment of requirement for the award of degree in Master of Business Administration (MBA) (2009-20011) Supervised by Narender tanwar Faculty B.S.A.I.T.M FARIDABAD Submitted By Rahul Gandhi 09/MBA/040 Submitted to Controller of Examination Maharishi Dayanand University, Rohtak PREFACE Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking a view of the whole business organization and its ultimate objective concern for marketing 1 must penetrate all areas of the enterprise. Market survey in today’s competitive world is a must for every organization. This project is a study of marketing strategy of Hero Honda. The rational behind this particular study is to find out the present market scenario of various brands & to find out the corporate need and perception. It was a pleasurable experience to conduct a research on behalf of Hero Honda pertaining to the study of the Automobile Sector. Conclusion and there by recommendation has been arrived at by proper and justified interpretation of the result derived from the above said analytical tools and techniques. DECLARATION I Rahul Gandhi, Class MBA –IV Semester of B.S.A.I.T.M Faridabad hereby declare that the project entitled “MARKETING STRATEGY” HERO HONDA PVT. 2 LTD. is an original work and the same has not been submitted to any other institutions for the award of any other degree. The feasible suggestion has been duly incorporated in consultation wit ...
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