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Marketing strategy class lectures_77291161-Marketing-Strategy-of-Parle-G

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MARKETING MIX OF PARLE COMPANY UNIVERSITY OF MUMBAI PROJECT REPORT ON MARKETING MIX OF PARLE COMPANY In the partial fulfillment for Bachelors of Management Studies (BMS) SUBMITTED BY SUBIN PHILIPOSE TYBMS Semester V (2011-12) UNDER THE GUIDANCE OF Prof. Ms. CHIRAGINI JAIN Vishwehwar Education Society’s Western College of Commerce And Business Management Sanpada, Navi Mumbai 400705. Vishweshwar Education Society’s 1 MARKETING MIX OF PARLE COMPANY WESTERN COLLEGE OF COMMERCE & BUSINESS MANAGEMENT Plot No. 2, Sector – 9, Sanpada, Navi Mumbai - 400705 This is to certify that Mr. SUBIN PHILIPOSE of TYBMS has undertaken and completed the project work entitled MARKETING MIX OF PARLE COMPANY . During the academic year 2011-2012 under the guidance of Ms. CHIRAGNI JAIN submitted on ____________ to this college in fulfillment of the curriculum of Bachelor of Management Studies , University of Mumbai. Project Guide Examiner BMS HoD Principal External Date: 2 MARKETING MIX OF PARLE COMPANY Executive summary The marketing mix is a business tool used in marketing products. The marketing mix is often synonymous with the 'four Ps': 'price', 'promotion', 'product', and 'place'. However, in recent times, the 'four Ps' have been expanded to the 'seven Ps' with the addition of 'process', 'physical evidence' and 'people'. The term "marketing mix" was coined in 1953 by Neil Borden in his American Marketing Association presidential address. However, this was actually a r ...
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