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Marketing strategy class lectures_74696003-Report-on-Marketing-Strategy

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REPORT ON MARKETING STRATEGY
A BRIEF STUDY BY
PROF.MICHELLE GREEN WALD
SUBMITTED TO
PROF.ANGSHUMAN PAUL
BY
MAYANK CHADHA
ROLL NO.46
FB-1

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ACKNOWLEDGEMNET
I MAYANK CHADHA is very thankful to prof.
ANGSHUMAN PAUL who gave me the opportunity to attend a
very interactive and learning session of marketing strategy and
brand postioning by prof. MICHELLE GREENWALD. I got to
learn many things from this session and it was really helpful.
Thanking you
Mayank chadha
Fb-1
Roll no.46

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REPORT ON MARKETING STRATEGY A BRIEF STUDY BY PROF.MICHELLE GREEN WALD SUBMITTED TO PROF.ANGSHUMAN PAUL BY MAYANK CHADHA ROLL NO.46 FB-1 ACKNOWLEDGEMNET I MAYANK CHADHA is very thankful to prof. ANGSHUMAN PAUL who gave me the opportunity to attend a very interactive and learning session of marketing strategy and brand postioning by prof. MICHELLE GREENWALD. I got to learn many things from this session and it was really helpful. Thanking you Mayank chadha Fb-1 Roll no.46 WHAT IS A MARKETING STRATEGY ? the marketing conept of buliding an organization around the profitable satisfaction of customer need has helped firm to achieve success in high growth,moderately competitive market.however to be successful in markets in which economic growthhas leveld and in which there exist many competitiors who follows the marketing concept,a well developed marketing strategy is required.such a strategy considers a portfolio of products and takes into account the anticipated moves of competitor in market. BRAND POSITIONING Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others. It is ensures that all brand activity has a common aim; is guided, directed and delivered by the brand’s benefits/reasons to buy; and it focusses at all points of contact with the consumer. Brand positioning must make sure that:        Is it unique/distinctive vs. competitors ? Is it significant and encouraging to the niche market ? Is it ...
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