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Marketing strategy class lectures_237363978-Nokia-Marketing-Strategy

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Supervisor: Livia Marian Department of Business Administration Examination number: 402966 Number of Characters: 55.272       Is  Nokia’s  performance  in  the  Smartphone   market  affected  negatively  by  marketing   strategy  decisions?   Analysis of marketing strategy choice and implementation for Nokia Lumia in Europe Aarhus School of Business and Social Sciences April 2013 2  of     34   Table of Contents   Abstract.................................................................................................................................4   1.  Introduction....................................................................................................................6   1.1  Problem  statement .............................................................................................................7   1.2  Scope/Delimitations...........................................................................................................8   1.3  Terminology ..........................................................................................................................8   1.4  Methodology..........................................................................................................................9   2.  Nokia’s  Mission  and  Vision ........................................................................................9 ...
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