Marketing strategy class lectures_41877365-Sony-Marketing-Strategy

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MARKETING STRATEGY

DAMANPREET SINGH

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SONY CORPORATION, In Brief:

Type: Public

Founded: 1946

Founder: Masaru Ibuka

Akio Morita

Headquarters: Minato, Tokyo, Japan

Area Served: Worldwide

Industry: Consumer Electronics Entertainment

Website: sony.net

The name “Sony” was created by combining “Sonus” and “Sonny”.

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MARKETING STRATEGY DAMANPREET SINGH SONY CORPORATION, In Brief: Type: Public Founded: 1946 Founder: Masaru Ibuka Akio Morita Headquarters: Minato, Tokyo, Japan Area Served: Worldwide Industry: Consumer Electronics Entertainment Website: sony.net The name “Sony” was created by combining “Sonus” and “Sonny”. SONY Products: A product is anything that can be offered to the market for attention, acquisition, use or consumption that might satisfy a need or want. Product decision usually base on brand name, Functionality, Styling, Quality, Safety, Repairs & Support, Warranty, Accessories & Support. These product attributes can be manipulated depending on what the target market wants. Sony has a variety of products to offer & they can be classified as follows: 1.Television & Projectors 2. Home video 3. Home audio 4. Home Theatre System 5.Digital Photography 6. Hand cam video camera 7.Computer Peripheral 8. Portable Audio 9. Game 10. In-car Entertainment 11. Mobile phones 12. Storage & recording media 13. Batteries & Chargers 14. Other Accessories  SONY MARKETING Promotion is a key element of a marketing program. Sony's promotional efforts are the only controllable means to create awareness among public about itself, the products & services it offers, their features & influence their attitude favorably. Sony India will spend Rs 200 crore in this financial year on advertising & promotion of the entire range of consumer electronics, out of which Rs ...
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