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Social Media Analysis

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User Generated

Subject

English

School

University of South Carolina Columbia

Course

ENGL 463

Type

Homework

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OryyOregvr

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Social Media Analysis: McDonald’s

Products Offered and Targeted Market

For the most part, McDonald's offers a wide-ranging of products like French fries,

chicken products, cheese burgers, hamburgers, and breakfast goods to meet various market needs.

Consumers' needs are diverse, making it imperative to pursue product diversification. Breakfast

foods, burgers, chicken, salads, desserts, and drinks and beverages are some of the products

available on a typical McDonald's menu (Rajawat et al., 2020). McDonald's commands a global

presence as it has erected up stores in all regions where opportunities lie. The corporation utilizes

fast food chains to make sales. McDonald's ideal consumers entail children, people on their way

to work and looking for a nice meal during the workday, teenagers, and students. Children find

Happy Meals irresistible, and this prompts parents to purchase them. Fast foods are commonly

associated with convenience. Seeking to save time, people in business do not hesitate to buy

McDonald's products. More often than not, the stipulated demographic gladly purchases

breakfast foods, drinks, and beverages. Additionally, fast foods are cheap and readily available.

These phenomena serve as a grand attraction for teenagers and students.

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McDonald’s Social Media Presence

Markedly, McDonald's employs social media platforms as they prove to be of paramount

importance. Such platforms include Facebook, Twitter, Instagram, Google, and even

advertisements on YouTube. These platforms are widely utilized given their staggering number

of active users. Asserting dominance in the social media realm, Facebook is the go-to platform

for most organizations, including McDonald's (Houghton et al., 2020). The corporation is highly

vigorous on Facebook as they provide updates almost every day and McDonald's official page

has racked up 80+ million followers and 80+ million likes in a similar fashion. Mostly, the

organization posts are related to promotion of products. New products can be advertised to the

users to increase awareness. The platform allows McDonald's to engage with the soaring number

of followers and users. Feedback and constant interactions with customers and potential

customers prevent McDonald's positive reviews from plummeting.

Evaluation of McDonald’s Social Media Posts

McDonald's aligns its brand with the social media posts to preserve its brand integrity.

McDonald's products are eye-catching, and so are their social media posts. Users find the posts

aesthetically pleasing given that McDonald’s posts get hundreds and sometimes thousands of

likes. The pictures are attractive and not over detailed. The picture clearly explains how

attractive their products are. Catchy pictures attract comments from different users. The caption

of the picture lays a background for a debate. Furthermore, consumers establish a dialogue

among themselves on how McDonald's can better their product development and delivery

because customers’ engagement in improving the services of the company is important. As

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Social Media Analysis: McDonald’s Products Offered and Targeted Market For the most part, McDonald's offers a wide-ranging of products like French fries, chicken products, cheese burgers, hamburgers, and breakfast goods to meet various market needs. Consumers' needs are diverse, making it imperative to pursue product diversification. Breakfast foods, burgers, chicken, salads, desserts, and drinks and beverages are some of the products available on a typical McDonald's menu (Rajawat et al., 2020). McDonald's commands a global presence as it has erected up stores in all regions where opportunities lie. The corporation utilizes fast food chains to make sales. McDonald's ideal consumers entail children, people on their way to work and looking for a nice meal during the workday, teenagers, and students. Children find Happy Meals irresistible, and this prompts parents to purchase them. Fast foods are commonly associated with convenience. Seeking to save time, people in business do not hesitate to buy McDonald's products. More often than not, the stipulated demographic gladly purchases breakfast foods, drinks, and beverages. Additionally, fast foods are cheap and readily available. These phenomena serve as a grand attraction for teenagers and students. McDonald’s Social Media Presence Markedly, McDonald's employs social media platforms as they prove to be of paramount importance. Such platforms include Facebook, Twitter, Instagram, Google, and even advertisements on YouTube. T ...
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Tags: Business writing Company Overview Product diversification Social Media Analysis The McDonalds Company