LEARN MORE...

The Coffee Wars Case Study Answer

Content type

User Generated

Subject

Management

School

Saudi electronic university

Course

MGT 201

Type

Homework

Uploaded By

758gevonf

Pages

Showing Page:

1/4

The Coffee Wars Case Study Answer

Question-1 Answer

SWOT analysis for Starbucks and Dunkin Donuts is showing that these companies are

connected with the latest marketing tools as these are useful for the creation of connections

between customers and companies. Both companies are modifying their business operations

according to the customer demands because it is a source of strength in business relations.

Moreover, technological concern in the production, distribution, and presentation of products is

certain, and it is producing likable outcomes in the business formats as well (Grewal, D. & Levy,

2020). Moreover, Starbucks has some weak points as it is not meeting the demands of the

customers in the variation of products. It is focused on coffee products, and the same case of

threat is relevant to Dunkin Donuts too. This condition is creating complexities in the business

objectives, and companies are facing limitations in the business development plans. Moreover,

the analysis of investment in any company among Starbucks and Dunkin Donuts, Starbucks is

preferred as it is connected with customers directly by the use of social media platforms. The

company has official accounts on different social media sites, and these are helpful to improve

digital marketing concepts with the business accomplishment in the market (Grewal, D. & Levy,

2020).

Question-2 Answer

Starbucks and Dunkin Donuts have raised their growth level with the utilization of

innovative resources for effective communication among the customers in the Saudi market. This

technique is a powerful method for expanding the attraction of the consumers in the buying of

specific products easily. This process is maintained with the manual features in the past for the

Showing Page:

2/4

success of the business in the competitive market. In the present age, Starbucks and Dunkin

Donuts companies are using social media tools for the creation of effective connections between

the customers and companies with commercial success and development as well (Brizek, 2012).

This scenario is improving the business opportunities for the company, as it can perform in the

market successfully with the use of social media resources. Starbucks has opened its accounts on

all social media platforms, and consumers can connect with the company effectively. Likewise,

Dunkin Donuts has created a social app, and it can be utilized by the customers for the

presentation of effective feedback about the products and services. These communicational

sources are producing likable results in the Saudi market for Starbucks and Dunkin Donuts

companies, and they can procure their business objectives with success and easiness in the

competitive scenario.

Question-3 Answer

Developing new products for a coffee chain is possible in the local Saudi market with the

creation of an effective communication system among all stakeholders. For this purpose,

companies can operate social media accounts, and these are useful for the sharing of information

about new products and services according to the market demands. Likewise, the companies can

use the promotion schemes with the use of social media channels, and it is the cause of business

success with the effectiveness of the supply chain system in the market (Butler, 2018).

Moreover, customers can communicate with the company about the benefits and losses of new

products. This strategy is providing suitable opportunities for the company to perform adequate

modifications in the marketing policy. It means that the local Saudi market is operating with the

success of communicational power, which is an effective element to promote the business

effectively. The product agents can promote the products with the use of innovative plans of

Showing Page:

3/4

End of Preview - Want to read all 4 pages?

Access Now

Unformatted Attachment Preview

The Coffee Wars Case Study Answer Question-1 Answer SWOT analysis for Starbucks and Dunkin Donuts is showing that these companies are connected with the latest marketing tools as these are useful for the creation of connections between customers and companies. Both companies are modifying their business operations according to the customer demands because it is a source of strength in business relations. Moreover, technological concern in the production, distribution, and presentation of products is certain, and it is producing likable outcomes in the business formats as well (Grewal, D. & Levy, 2020). Moreover, Starbucks has some weak points as it is not meeting the demands of the customers in the variation of products. It is focused on coffee products, and the same case of threat is relevant to Dunkin Donuts too. This condition is creating complexities in the business objectives, and companies are facing limitations in the business development plans. Moreover, the analysis of investment in any company among Starbucks and Dunkin Donuts, Starbucks is preferred as it is connected with customers directly by the use of social media platforms. The company has official accounts on diffe ...
Purchase document to see full attachment

Tags: SWOT analysis Marketing management The Coffee Wars Starbucks Dunkin Donuts