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Developing The Brand Strategy

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Management
School
Colorado Technical University
Type
Homework
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DEVELOPING BRAND STRATEGY 1
Developing the Brand Strategy
Student Name
Institutional Affiliation

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DEVELOPING BRAND STRATEGY 2
Developing the Brand Strategy
Product Name
Mobile phones and technological devices have been on the rise in recent times. These devices
enable faster and easier communication among the masses. the extent to which a product has
leverage on the consumer to convince them that it is a necessity is more influential than the
launch of a new product (Okonkwo, 2009). Thus, the company is rolling out its mobile phone
brand “The Beast” to its novel customers.
Tag Line
The company’s tagline for its new mobile phone product will be Welcome to the future of
communication. Since the world has evolved tremendously, for example with the integration of
artificial intelligence (AI) and speech recognition software. Then, the slogan is consequential
with the status quo.
Product Attributes
The mobile phone will be endowed with new and diverse features to match the recent
technological advancements. These advancements have helped steer forward the future of
communication and technology in mobile phones tremendously. For example, there is flexibility
in movement and navigation using mobile phone GPS service. Also, with the integration of the
internet of things (IoT) in home-based systems and applications, the phone has been fitted with
software to make it easier to communicate with these devices.
The mobile phone comes with XDR OLED displays on their screen for better resolution
and viewing. Also, it protects the eye from blue light with its filtering components. It has haptic
touch used for feedback, and it is light to carry around. The product has advanced camera
features that identify facial recognition and is faster in 5G network connectivity. It also has a

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DEVELOPING BRAND STRATEGY 1 Developing the Brand Strategy Student Name Institutional Affiliation DEVELOPING BRAND STRATEGY 2 Developing the Brand Strategy Product Name Mobile phones and technological devices have been on the rise in recent times. These devices enable faster and easier communication among the masses. the extent to which a product has leverage on the consumer to convince them that it is a necessity is more influential than the launch of a new product (Okonkwo, 2009). Thus, the company is rolling out its mobile phone brand “The Beast” to its novel customers. Tag Line The company’s tagline for its new mobile phone product will be Welcome to the future of communication. Since the world has evolved tremendously, for example with the integration of artificial intelligence (AI) and speech recognition software. Then, the slogan is consequential with the status quo. Product Attributes The mobile phone will be endowed with new and diverse features to match the recent technological advancements. These advancements have helped steer forward the future of communication and technology in mobile phones tremendously. For example, there is flexibility in movement and nav ...
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