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Report on digital strategy

Report on digital strategy

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REPORT ON DIGITAL STRATEGY OF WAL-MART

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Contents 
COMPANY BACKGROUND ....................................................................................................... 3 
E-SUPPLY CHAIN ........................................................................................................................ 4 
E-BUSINESS STRATEGY ............................................................................................................ 5 
CHALLENGES TO E-BUSINESS STRATEGY .......................................................................... 6 
REFERENCES ............................................................................................................................... 8

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REPORT ON DIGITAL STRATEGY OF WAL-MART NAME SUBJECT AND CODE DATE 2 Contents COMPANY BACKGROUND ....................................................................................................... 3 E-SUPPLY CHAIN ........................................................................................................................ 4 E-BUSINESS STRATEGY ............................................................................................................ 5 CHALLENGES TO E-BUSINESS STRATEGY .......................................................................... 6 REFERENCES ............................................................................................................................... 8 3 COMPANY BACKGROUND Wal-Mart, a discount retailing company with American origin has a global presence and operates supercenters, retail stores, warehouse clubs, Sam's clubs. With the global evolution, it has also entered into the digital commerce and operates through websites too--walmart.com and samsclub.com. Michael Porter (2008) said, "The key question is not whether to deploy Internet technology--companies have no choice if they want to stay competitive--but how to deploy it." Being one of the largest retailer and employer around the globe, Wal-Mart, with its consistent and efficient performance has taken more than half a century to become the global industry leader. Wal-Mart Stores Inc. is one of the big-box retailers that has grown by "building out thei ...
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