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Report on existing digital strategy of flipkart

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REPORT ON EXISTING DIGITAL STRATEGY OF FLIPKART
NAME
SUBJECT & CODE
DATE

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Table of Contents
FLIPKART ................................................................................................................................................... 3
E-BUSINESS MODEL ................................................................................................................................. 3
E-SUPPLY CHAIN OF FLIPKART ............................................................................................................ 4
E-BUSINESS STRATEGY .......................................................................................................................... 6
ISSUES TO E-BUSINESS STRATEGY ..................................................................................................... 7
REFERENCES ............................................................................................................................................. 9

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REPORT ON EXISTING DIGITAL STRATEGY OF FLIPKART NAME SUBJECT & CODE DATE Table of Contents FLIPKART ................................................................................................................................................... 3 E-BUSINESS MODEL ................................................................................................................................. 3 E-SUPPLY CHAIN OF FLIPKART ............................................................................................................ 4 E-BUSINESS STRATEGY .......................................................................................................................... 6 ISSUES TO E-BUSINESS STRATEGY ..................................................................................................... 7 REFERENCES ............................................................................................................................................. 9 2 FLIPKART Binny Bansal and Sachin Bansal, alumni of the Indian Institute of Technology, Delhi established Flipkart in 2007 with the aim of easing the availability of books to anyone with access to the internet. The small initiative that started with a capital of INR 4 lakh, 7 warehouses, offices and delivery centers across India is known today as one of the biggest name in the ecommerce for the Indian retail industry (Kalia, 2015). Flipkart is an e-commerce company that initially sold online books but now with the pa ...
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