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UrLife Media Project Reflection 1
Individual Self-Evaluation Report
Introduction
I consider having involved in the UrLife Media project, the most exceptional opportunity
to experience project management from first hand, and subsequently to furnish myself with
critical skills I will need in my career. UrLife project involved developing a platform that would
enable the users to upload their video and images accompanied by a short description tailored
towards their desired outcome. The project consequently sought to find potential users in the UK
market. In this report, I include my critical reflection on the role I played in managing UrLife
Media project within my team. It encompasses my personal contribution, challenges
encountered, and the takeaways from the project.
Project Management
From the beginning, I was aware that I was liable for the success of the project and, as a
result, I could as well cause its failure. Therefore, there was a high expectation that everyone in
our team would work diligently towards the success of the project. Before beginning, I enhanced
my knowledge by reading the pieces of literature on how successfully project management is
undertaken, as well as the possible areas that often lead to project failures. I consider my ability
to integrate the information from diverse topics as indispensable to having the project completed
successfully. This preliminary step furnished me with skills in coordination, mentoring,
managing, and communication, which enabled to keep everything moving.
I was thoroughly involved in the project-planning phase. This was where everything
started. It formed the basis of how the project would run from the beginning to the end. I, thus,
helped to define the team structure, and the contingency plan, which aided in managing the risks.

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UrLife Media Project Reflection 1
The planning phase also included determining the resources we would require and how
communication would be accomplished. From the team minutes, we decided on a number of
things we would do. They included formulating the Skype questions, finding right B2B partner,
creating a framework that could promote quick wins, call and question Satbir & Jack, and
mention idea generation, create KPI and measure results, and question Abhishek. We also had to
contact student unions, camera manufacturers, and amusement parks. The KPI was as show
below.
Companies
Contacted
Answers
Companies
Interested
Partnerships
Created
Target
30
20
5
1
Realised
34
13
8
0
I helped to decide on the project course, which included stages such as the gathering of
information, product planning, developing objectives, methodology, and analysis of partners,
project evaluation, timeline, and recommendations. I was assigned the task of finding useful
partners for the project. They included, Intercontinental Hotel, Bulgari Hotel, The Beaumont,
The Connaught, DJI (the drone manufacturer), Imperial College Union and LSE Students’
Union. Precisely, the project required partners that could potentially boost the number of
customers and afterward create a considerable customer base upon the completion of the project.
Besides, they needed to possess the aptitude to increase brand awareness, and grow the database
for the AI Algorithm upgrading. They were also to satisfy Roger’s five drivers of success,
particularly the trialability. Taking this imitative, I searched for various hotels in London that

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UrLife Media Project Reflection 1 Individual Self-Evaluation Report Introduction I consider having involved in the UrLife Media project, the most exceptional opportunity to experience project management from first hand, and subsequently to furnish myself with critical skills I will need in my career. UrLife project involved developing a platform that would enable the users to upload their video and images accompanied by a short description tailored towards their desired outcome. The project consequently sought to find potential users in the UK market. In this report, I include my critical reflection on the role I played in managing UrLife Media project within my team. It encompasses my personal contribution, challenges encountered, and the takeaways from the project. Project Management From the beginning, I was aware that I was liable for the success of the project and, as a result, I could as well cause its failure. Therefore, there was a high expectation that everyone in our team would work diligently towards the success of the project. Before beginning, I enhanced my knowledge by reading the pieces of literature on how successfully project management is undertaken, as well as the possible areas that often lead to project failures. I consider my ability to integrate the information from diverse topics as indispensable to having the project completed successfully. This preliminary step furnished me with skills in coordination, mentoring, managing, and communication, which ...
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