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Red rock lemonade 1

Red rock lemonade 1

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Red Rock Lemonade Agenda • • • • • • • Who is Red Rock Products Marketing Pricing/promotions Social responsibility Community responsibility International growth Who is Red Rock • Located in the Red Rock area outside of Sedona AZ • Established as a competitor in the hard lemonade/seltzer market • Offer light, refreshing alternatives to a more health conscious customer base • Use fresh ingredients Products • 4 unique, refreshing flavors • • • • Raspberry Peach Lime Lemon • 12-oz can or bottles Marketing - segmentation • Segmentation • Primary target audience is young adults (21-35 years old) • Outdoor enthusiasts • Bars, restaurants Marketing - Advertising • Multiple media channels • Online • Event marketing • Outdoor enthusiast conferences • Concert venues • Radio • Outdoor • Billboards near outdoor locations (lakes, parks) Online Advertising Event Marketing • Outdoor enthusiast conferences • Concert venues Radio Advertising •. Out-door Advertising • The Billboards near outdoor locations (lakes, parks) Marketing – distribution channel • Intensive distribution methodology • Target channels • Liquor stores, convenience stores, grocery stores • Large retailers like Walmart and Target • Bars and restaurants Pricing • Target pricing is the middle of the range for like products • Case – flavor variety • $14.50 for 12-pack of 12 oz cans • Includes 3 of each of the 4 intro ...
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