Management information system 1

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MANAGEMENT INFORMATION SYSTEM

(a)

Strategies of customer management by a company help a lot the company to detail information of their

esteemed customers. This helps in making improvements in the company’s marketing schemes. For

instance when the company puts in to considerations customers management they are able to improve

on their sales and combat any decline in sales. Through this knowledge of the customer by the company

it’s easy to identify personal information of the customer; his/her purchase history on company’s

products, buying preferences and his concerns about the products offered by the company. So through

these relationship strategies, the companies are acquinted with knowhow of the consumer products

and thus easy identification of changes by the consumer terms of needs and changes in prices of certain

goods.

Through this reports compiled of the customer by the company it makes it simple for the company to

check on demerits to improve to ensure that customers are well mentained.For example through

acquisition of personal information of the customer the company is able to remind the customer on new

products on the market ,changes in management staff and serving personnel’s and new ventures of the

company interms of branches which will ensure easy product delivery to the customers .this can be

done through emailing, texting and calling of the customer by the company staff.Throgh this it’s easy to

view the most preferable products by consumers and the rate at which the customer purchases goods

from the company.

Buying preferences, test and concerns by the customer also improves on sales and maximizing profits.

Through this the company is able to identify particular add of the products which will improve

consumption of the good and also increase the rage of customers going for the same product. Good

relationship schemes helps the company acquire approval of its goods not only from the customers but

also by the general public thus regular consumers and new consumers venture in purchase of those

goods thus making the company control sales decline and improve on profit margins.

(b)

CRM system

name

Major

functionalities

Major features

Approx cost

Major points of

reference(good or

bad)

Base CRM

Cloud computing

Mobile enterprise

solutions

Sales intelligence

Web based

Sales science

platform

$30 million

Forbes (February

2013) recognized

base CRM as one of

10 mobile apps to

organize your

business (7)

Fortune (October

2014) positioned

base as the next

major disruptor in

the CRM major space

(8).

Microsoft

dynamic CRM

Sales, marketing and

service sectors

IIS-based web

application

$20 million

Microsoft dynamics

marketing of 2015

update announced

the availability of

CRM cloud service

specifically for us

government for

FedRAMP compliance

(14).

Pivotal CRM

Tools for sales force

automation

Marketing

automation

Contain Microsoft

office,outlook and

Microsoft share

point

$60 million

In 2009 CDC software

was awarded the

Microsoft partner of

the year for

information

solutions, office

development on

strength of pivotal

CRM solutions (18).

Sage CRM

Ensure good health

care, manufacture

of products and

payment processing

Contain

amsradam PCW

word processor

$15 million

In 2002 entered CRM

contact management

market and won

business awards’ of

the year in national

awards.

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MANAGEMENT INFORMATION SYSTEM (a) Strategies of customer management by a company help a lot the company to detail information of their esteemed customers. This helps in making improvements in the company’s marketing schemes. For instance when the company puts in to considerations customers management they are able to improve on their sales and combat any decline in sales. Through this knowledge of the customer by the company it’s easy to identify personal information of the customer; his/her purchase history on company’s products, buying preferences and his concerns about the products offered by the company. So through these relationship strategies, the companies are acquinted with knowhow of the consumer products and thus easy identification of changes by the consumer terms of needs and changes in prices of certain goods. Through this reports compiled of the customer by the compa ...
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