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Mkt 3213 2 industry research group assignment 2 parts 1and 2 s21 05262021

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MKT 3213 Business
Intelligence I - W21
© 2021 LAMBTON COLLEGE IN TORONTO
Group Assignment #2 Industry Research Updated
05262021
Instructor: Steve Lachowski
Contact: steve.lachowski@cestarcollege.com
Value: 25.0/100.0 points
Due Date: As per Evaluation Timetable
Required reading: Materials provided in class and other secondary sources
1. Purpose of the Assignment and Learning Outcomes
Upon completion of this assignment, students have
Located, selected and qualified sources of information for a specific industry using online
sources.
Identified sources of global information and demographics.
Explored and analysed Geographic Information Systems (GIS) mapping technology to select
an appropriate site for a business.
2. Instructions/Details: formatting and submission information
a) This assignment is to be completed in-class (total duration of class for research, group
discussion, triage of information, drafting assignment, and submitting final file on Moodle).

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MKT 3213 Business
Intelligence I - W21
© 2021 LAMBTON COLLEGE IN TORONTO
b) In groups, students will work on the following tasks using online resources -
i. Select an industry at students’ choice as the subject for this assignment (Students
should use the Industry of the company they selected in Assignment 1).
ii. Research online (must use APA citations) on the selected industry and compile the
necessary information that will address the following categories:
iii. Part 1 Industry Research (research and discussion must be focused - max 3
pages plus charts)
1. Conduct research on the industry of your chosen company and present an
overview of the current outlook for that industry in the Canadian market. Your
work must include a combination of text and data analysis (e.g., findings
presented in Excel charts or tables, no mark can be given to any copy and
paste of tables). Your work must cover the following sections:
a. Key players as per updated Porter Model (see video “Industry Analysis-
Part 1”) – name player type, give 3 examples of these players for your
industry (name and very short description of the business one
sentence per player).
b. Growth of your industry (positive or negative, present data for 5 years,
analysis interpretation of what the data shows. No analysis/data no
mark)
c. Trends that specifically relate to your industry:
Technology/Environment/Economy/Social Trends/Political
forces/Regulations (1 trend per type).
2. Summary and conclusions short discussion 1-2 sentences (Hint: Is it a
favourable/unfavourable situation for your company (in terms of opening a
new store/branch/shop)? Perform SWOT analysis (strengths, weaknesses,
threats and opportunities).
iv. Part 2 GIS and Sources of Information
1. Define Geographic Information Systems (GIS) mapping technology.
2. How it is used in different industries (include your industry and 2 other
industries).
3. Why would it be used for selecting an appropriate site for a business (in your
industry, provide 5 reasons, also incorporate concepts of marketing
segmentation).
4. Identify steps on how you would implement GIS for your chosen company (at
least 5 steps).

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MKT 3213 – Business Intelligence I - W21 Group Assignment #2 – Industry Research – Updated 05262021 Instructor: Steve Lachowski Contact: steve.lachowski@cestarcollege.com Value: 25.0/100.0 points Due Date: As per Evaluation Timetable Required reading: Materials provided in class and other secondary sources 1. Purpose of the Assignment and Learning Outcomes Upon completion of this assignment, students have • Located, selected and qualified sources of information for a specific industry using online sources. • Identified sources of global information and demographics. • Explored and analysed Geographic Information Systems (GIS) mapping technology to select an appropriate site for a business. 2. Instructions/Details: formatting and submission information a) This assignment is to be completed in-class (total duration of class for research, group discussion, triage of information, drafting assignment, and submitting final file on Moodle). © 2021 LAMBTON COLLEGE IN TORONTO MKT 3213 – Business Intelligence I - W21 b) In groups, students will work on the following tasks using online resources - i. Select an industry at students’ choice as the subject for this assignment (Students should use the Industry of the company they selected in Assignment 1). ii. Research online (must use APA citations) on the selected industry and compile the necessary information that will address the following categories: iii. Part 1 – Industry Research (research ...
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