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Mkt421t v1 wk4 marketing lemonade worksheet docx doc 3 1

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MKT/421T v1
Copyright 2019 by University of Phoenix. All rights reserved.
Marketing Lemonade Worksheet
Scenario
Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization.
This organization can market locally, nationally, or internationally, and can be a privately-owned company
or a franchised organization. The product that you have decided to sell is lemonade. To make the
endeavor work, you will have to define a marketable form of the drink and decide on a target market.
Your marketing team's mission is to prove through research, strategy development, and reasoning why
this form of this product is viable and will meet the company's goals. In the first half of this project, your
team will complete this worksheet to report on the following:
Target market
Product’s definition to the target market
Viable pricing strategy
Brand's position in the competitive environment
Complete the Following
Select a company name and determine the real business world industry of operation.
Company Name
Industry of Operation
Phoenix Hard Lemonade Pops
Adult Beverage Industry
Describe the new and unique form of lemonade that will be launched by your company in no more than
90 words.
Our team had developed a new “hard lemonade”. This is an adult beverage because it will contain
alcohol. They contain 8% alcohol. We will offer this beverage on the same aisle with alcoholic beverages.
We will offer these in the form of freeze pops. The nostalgia of a freeze pop brings you back to your
childhood, however, these will have Black Labels (which signify high-end products) as well as warnings
that these are for adults 21 years and older. These items may be eaten straight from the pack once
frozen.
Complete the chart describing your organization in no more than 90 words.

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Marketing Lemonade Worksheet
MKT/421T v1
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Copyright 2019 by University of Phoenix. All rights reserved.
Industry of Operation
Mission and Values
How Is Your Organization
Different from Other
Organizations?
Our industry of operation is the
adult beverage industry. More
specifically, we are operating in a
niche market of frozen, alcoholic
lemonade freeze pops.
Our mission is to provide a high
quality, premium adult lemonade
freeze pop. We aim to add a
refreshing twist to a summer
classic using only top notch,
organic ingredients.
We will differentiate ourselves
from the makers of other hard
lemonades in that we will offer it
in freeze pop form. This will be
an alternative to a simple hard
lemonade drink. We will set
ourselves apart through our
product quality. We will use only
the freshest, organic ingredients
and offer a premium quality,
frozen lemonade treat. So, while
our product may be like the hard
lemonade and hard cider
industry, we are focusing on the
niche market of frozen lemonade
and targeting a higher end
segment of consumers.
Identify the composition of the target market and segmentation criteria in no more than 90 words each.
Composition of Target
Market
Segmentation Criteria
Used in Identification
Describe how you will define the lemonade to your target market (including information on packaging,
labeling, etc.) in no more than 90 words. Determine how this adds value and differentiates the brand and
product from the competition while encouraging the target market to buy.
Definition to Target Market
Differentiation

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MKT/421T v1 Marketing Lemonade Worksheet Scenario Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market. Your marketing team's mission is to prove through research, strategy development, and reasoning why this form of this product is viable and will meet the company's goals. In the first half of this project, your team will complete this worksheet to report on the following: • • • • Target market Product’s definition to the target market Viable pricing strategy Brand's position in the competitive environment Complete the Following Select a company name and determine the real business world industry of operation. Company Name Phoenix Hard Lemonade Pops Industry of Operation Adult Beverage Industry Describe the new and unique form of lemonade that will be launched by your company in no more than 90 words. Our team had developed a new “hard lemonade”. This is an adult beverage because it will contain alcohol. They contain 8% alcohol. We will offer this beverage on the same aisle with alcoholic beverages. We will offer these in the form of freeze pops. The nostalgia of a freeze pop brings you back to your child ...
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