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Part c strategic marketing plan

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MKT/574 v1
Copyright 2020 by University of Phoenix. All rights reserved.
Part C:Market Strategy, Marketing Channels,
Implementation, and Monitoring
(Due in Wk 6)
New Target Markets
Determine any new markets for your strategy and describe how you will provide value to each target
market.
Marketing Mixfor New Target Markets
Determineadaptions for each new target market.
Products
Price
Distribution
Traditional Promotion
Online Promotion
Marketing Implementation
Create the implementation for your marketing plan. Describe how you will organize and implement the
plan, such as whether it will be organized by market, geography, and who is responsible for marketing
decisions.
Marketing Communication Channels
Evaluate the marketing communication channels you will use to reach selected audiences. Include
Internet and traditional communication channels to convey key messages. Describe the advantages and
disadvantages of each channel you select. Insert or remove rows as needed.
Channel
Target Market
Advantages
Disadvantages
Radio
communication
The mode of
communication
targets a wide
consortium of the
population.
However,
specifically, radio is
common among, the
The
communication
model has a
wide audience
coverage
Radio is
portable
because it can
Radio is
expensive. Costs
of acquiring
broadcast deals
and equipment
makes the mode
an expensive
strategy.

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Strategic Marketing Plan
MKT/574 v1
Page 2 of 6
Copyright 2020 by University of Phoenix. All rights reserved.
youths, elderly and
women
be found in
daily gadgets
such as mobile
phones
Recall rates for
radio
messages is
higher. People
connect with
voices which
keeps the
value in a radio
message.
Communication
over radio is
general.
Demographic
targeting is
therefore difficult
while creating
radio messages
Social Media
The youth, men,
women. Statistics
indicate that 75% of
the world population
have access to
social media
•Demographic
targeting is efficient in
social media
messages.
It is a popular
means of
communication
It is cheaper
since social media is
free to some extent.
Message sent
via social media is fast
since it relies on the
internet
Messages
reach a wider
audience compared to
radio and television
Audience
feedback is
instantaneous and
easy to track.
Redirecting
has made it
easy for
audiences to
make a
Lack of emotional
connectivity between the
audiences and social
media messages.
Direct criticism
and targeting are rampant
all-over social media.
Audiences are
passive consumers of
information because of
distractions all over the
internet
The myth that
social media is an
entertainment platform
where people relax and
connect with friends.
Concerns of data
breaches by data
mining companies
working on behalf
of advertising
companies has
raised suspicions
about possible
infringement of
audience’s privacy
rights

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MKT/574 v1 Part C:Market Strategy, Marketing Channels, Implementation, and Monitoring (Due in Wk 6) New Target Markets Determine any new markets for your strategy and describe how you will provide value to each target market. Marketing Mixfor New Target Markets Determineadaptions for each new target market. • • • • • Products Price Distribution Traditional Promotion Online Promotion Marketing Implementation Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions. Marketing Communication Channels Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed. Channel Radio communication Target Market The mode of communication targets a wide consortium of the population. However, specifically, radio is common among, the Advantages • • The communication model has a wide audience coverage Radio is portable because it can Copyright 2020 by University of Phoenix. All rights reserved. Disadvantages • Radio is expensive. Costs of acquiring broadcast deals and equipment makes the mode an expensive strategy. Strategic Marketing Plan MKT/574 v1 Page 2 of 6 youths, elderly and women • Social Medi ...
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Awesome! Perfect study aid.

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